Presentation by Web123 on Creating a Leading Edge Website - making your web presence work for your business, in support of ACT Digital Enterprise

1. Creating a Leading Edge Website

2. Why are you here?
• Client expectations and new buyer behaviour
• How to engage online in today’s fast paced world
• Why your Website is Your Hub
• How Social Media fits into the bigger picture
• The importance of being mobile compatible
• How Apps can set you apart from your competitors
• Improving your efficiency with online tools
• How to make online work for your business

3. Why online?

4. Our Habits are Changing

5. Our Expectations are Changing
44% of Australian shoppers said they would move on if a
page takes more than 15 seconds to load.
Roy Morgan Research
We want it now
We want it to be easy
We want an experience
We don’t want to be sold to
We want to get to know you
We crave Good Customer Service

6. Time for a Rethink
It’s not just about the technology
What’s your Message?
Rethink your service delivery
Rethink your message delivery
How can you use technology better?

7. New Buyer Behaviour
WIFM
Multiple platforms
Happy to shop online
Want to get to know you

8. It’s not about you…

9. What’s Your WHY?

10. Your Website is Your Hub

11. Online Sales Funnel

12. What’s Your Plan?

13. Your Web Strategy

14. What do you have to offer?

15. Content Creation

16. Wistia.com Learning Centre

17. Web123 Resources
Web123 Blog

18. Value and Trust

19. Be Authentic

20. Consider User Experience
Keep it simple. Don’t confuse your visitor by asking
for too many things. Are you focussing on your
main goal?
Is the site clean and aesthetically appealing?
Good use of banner images with your key
messages and calls to action.

21. Make it Memorable
http://www.mono-1.com/monoface/main.html

22. How Social Are We?
71% of Australian internet users have
read other consumers’ opinions and
discussions about brands online and
59% watch online videos to help
inform their purchase choices.
Nielsen Australian Online Consumer Report 2011‐2012

23. Where are your clients?

24. Social Selling
Source: onlinemarketingtogo.com

25. Social Selling
Source: onlinemarketingtogo.com

26. You Must be Mobile Compatible

27. Smartphones inform our daily life
Our mobile planet: Australia – understanding the mobile consumer report

28. Multitasking
Our mobile planet: Australia – understanding the mobile consumer report

29. Local information seekers take action
Our mobile planet: Australia – understanding the mobile consumer report

30. Did you know…
• 61% of mobile users are unlikely to return to a site that
they had trouble accessing from their phone.
• Australia has the second highest smartphone usage by
population density, second only to Singapore.
• 51% of smartphone users access internet via their
mobile multiple times a day.
Our mobile planet: Australia – understanding the mobile consumer report

31. Birdsnest.com.au

32. Birdsnest.com.au

33. Mowmelawns.com.au

34. Villagusto.com.au

35. Is this about You?

36. Ask The Butcher

37. Opportunity via Apps

38. Bupa Apps

39. Apps

40. Free Tools to Improve Efficiency

41. Google Places for Business

42. What’s Next in Web?
Experiential
User Experience
Interactive and Real Time
Communication & Visualisation
Virtualisation

43. Flex your online muscle

44. Keep Informed

45. Any Questions?