Video and the Internet Worksop by Newcast
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Newcast delivered this presentation on Video and the Internet - the single biggest change to be realised with high speed internet
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Video and the Internet Worksop by Newcast
- 1. Online video workshop Damien Maher, MD Newcast
- 2. Online video workshop: outcomes
- 3. About Newcast Website video production Home page welcome CEO updates Company promos Customer testimonials Explainers Product reviews
- 4. About Newcast Video production studio design & video training
- 5. The Stats
- 6. Rapid Growth in Online Video • Online video is the fastest growing segment of internet usage • Online video will account for 91% of global consumer internet traffic by 2014 • The global online video audience is now greater than 1 billion • 89 million people in the US watch 1.2 billion videos every day
- 7. Video consumption 52% of consumers say watching a video on a product makes them more confident with a purchase decision. Cisco predicts that in the year 2014, video will be 90% of all consumer traffic. YouTube is the 2nd largest search engine after Google. Video on YouTube increases your SEO by 50% Posting videos on social media sites enables a global audience to find your business. Video is a rich, dynamic and engaging medium which makes your website look professional.
- 8. The end of TV? Broadcast TV vs. Online Video
- 9. Mobile devices are accelerating video uptake
- 10. How does video work?
- 11. Video is data
- 14. HD Video screen sizes
- 15. How does online video work?
- 16. Understanding compression for upload & download
- 17. Video over… • Must compress video • Slow download/upload speeds • Unstable network • Competing with other services • Full HD 1080 • Fast download/upload speeds • Stable network • Bandwidth for all! Copper Fibre
- 18. How can your business can use video?
- 19. 5 reasons why business should use video 1. Video Can Be Syndicated (shared) and increase your online presence 2. Video Establishes Your Personality 3. Video Differentiates You From The Competition 4. A Picture IS Worth A Thousand Words 5. Video Works Better On Mobile Devices Than Text
- 20. What stops businesses making video? Tech—slow upload/download speeds Time poor– how many hours/days does it take to produce content? Expensive production costs—$$$? Misunderstanding of video content—what do customers want to see? Lack of expertise—how do I get it out there? Accessibility—does my video play on all devices and browsers?
- 21. Getting started Video ideas Watching competitors Establish marketing use THEN DIY or find a pro? Where to start? Resources
- 22. Go pro or DYI? What you need to do? What are the costs? Online resources What are the costs? What do I get? Apples and apples— shop around DIY Going Pro
- 23. Video examples from DIY to Pro
- 24. DIY—what you will need
- 25. 1. Use a tripod 2. Think about sound 3. Produce creative shots 4. Avoid panning and zooming 5. Use the sun when outdoors 6. Use lighting when possible 7. Compose creative interviews 8. Add a background 9. Keep it simple 10. Keep it short Video tips
- 26. Good video versus bad video GOOD QUALITY PRODUCTION - steady camera, adequate lighting and clear sound. Good KEEP IT BRIEF- Watching video on a computer requires more concentration. Video should around 1:30, the same as a TV news story Brief LEAVE IT TO THE PROS-Keep it simple, don't try and be something your not BAD VIRAL-so bad its good WHOA! OR 30 million views in 6 days
- 28. Where to start? Video ideas About Us—put a face to a name Products—show what you offer and how it works Reviews—preview services for others How to’s—people love to learn! FAQs—answer these personally Testimonials—people trust others Peer interviews—ask for others opinion Case studies—your products and services in action Events—film your event Virtual tours—let people inside your business
- 29. Creating steps for the customer journey
- 30. Awareness: create conversations Create content that people talk about: try to entertain and involve
- 31. Consideration: help clients to understand Trustworthy source: Be sure your videos are helpful and never biased
- 32. Preference: Client testimonials Testimonials: customers and clients tend to trust testimonials like they would advice from family and friends.
- 33. Purchase: helping the buyer to buy Over the line: Show buyers what your product does
- 34. Loyalty: connect with your clients Brand ambassadors: Give clients a reason to come back, talk to them!
- 36. Contacting Damien @ Newcast www.newcast.com.au damien@newcast.com.au @newcaststudios 0429839991
Notas do Editor
- video content is data. Think 10 megapixel camera shooting 25 pictures a second.
- Video that is compressed from its original size and uploaded to a hosting platform.
- Video that is compressed from its original size and uploaded to a hosting platform.
- 1Awareness: Awareness videos don’t need to be focused on the brand or the products being sold. Instead, create a space where people will want to gather and talk. Try to entertain and get people contributing.2. Consideration: Here you want to be seen as a trustworthy source. Be sure your videos look helpful and never biased. Possible video topics include industry buyers studies or tips from product experts. Create videos that teach your customers to be better informed shoppers.3. Preference: When people are about to make a purchase, they look for advice they can trust from peers or first-hand reviews. Create videos that show user reactions to your products, or interviews with other trustworthy sources. Offer testimonials or product trial videos.4. Purchase: Use video to make it easier and more pleasant. The buyer doesn’t want to be hassled here, so keep everything as simple as can be.5. Loyalty: Some customers will become advocates of your brand. Give customers a reason to love you by using videos to answer post-purchase questions they might have or to provide insider information.
- 1Awareness: Awareness videos don’t need to be focused on the brand or the products being sold. Instead, create a space where people will want to gather and talk. Try to entertain and get people contributing.
- 2. Consideration: Here you want to be seen as a trustworthy source. Be sure your videos look helpful and never biased. Possible video topics include industry buyers studies or tips from product experts. Create videos that teach your customers to be better informed shoppers.
- 3. Preference: When people are about to make a purchase, they look for advice they can trust from peers or first-hand reviews. Create videos that show user reactions to your products, or interviews with other trustworthy sources. Offer testimonials or product trial videos.
- 4. Purchase: Use video to make it easier and more pleasant. The buyer doesn’t want to be hassled here, so keep everything as simple as can be.
- 5. Loyalty: Some customers will become advocates of your brand. Give customers a reason to love you by using videos to answer post-purchase questions they might have or to provide insider information.