Slide deck from FMCC 2016 Lobbying 201 Breakout by Rikki Amos

1. Maintaining Relationships
Rikki D. Amos
Director, U.S. Public Affairs Practice
Public Affairs Council

2. What to Expect
• Who is the Public Affairs Council?
• What I’ll talk be talking about today
• Who are you?
• What do you want to talk about today?
• Why do we talk about relationships?
• What cuts across it all?

3. 1. Follow Up with DC
• Express thanks
• Update the fly-in
sponsor
• Close the loop

4. 2. District Staff
• The anatomy of a
district office
• Key contacts to make
• Where do you start
and what do you
share?

5. 3. Simply Be Social
• Your social calendars
likely overlap
• Use social
opportunities to make
a social and friendly
connection
• Respect family time
• Make a positive
reconnection

6. 4. Legislator’s In-District Events
• Get in the know
• Newsletters and social
media
• District office hours
• Townhalls and
Forums

7. 5. Legislator’s In-District
Councils
• Advisory councils and
business roundtables
• Lend your local and
professional expertise
• Offer to create
opportunities to
dialog
• Be productive and
constructive

8. 6. Communicate Publicly,
Locally
• The power of the
hometown newspaper
and media outlets
• The Times West
Virginian vs. The
Washington Post
• Letters to the editor

9. 7. Business Events
• Back to what you do
• Business events
• Industry events
• Local and community
health-related event
or forum

10. 8. Community Engagement
• Trends in connecting
local issues to policy
issues
• Local board service?
• Volunteer
engagements?

11. 9. Site Visits
• The ultimate in-
district relationship
builder
• Hands-on experience
• Relevance
• Managing the event

12. 10. Social Media
• Engage directly with
legislators in the ‘wild
west’
• Event specific content
• Sharing issue-focused
content
• Coordinated
communications

13. Discussion
• What else have you thought about?
• What are your concerns?
• What else would you like me to cover?
Thank You!