This is a must-read for students considering entering the 2014 ADDYs. We're kicking of the 2014 ADDYs process with brand new software to help simplify the entry process. This deck will walk you through what makes a great entry, and how to use the new software.

1. How to Enter The
ADDYS

2. Did You Know?
 ADDYs originated in Miami in 1960 and was
adopted nationally in 1968
 The ADDYs is the largest creative competition in
the world.
 The Student ADDYs is a creative competition and
is a sub-category of the National ADDY Awards
competition.

3. Who Can Enter?
 Any full-time or part-time student in an accredited US
educational institution can compete in the Student ADDYs
–
Students attending a non-accredited college may enter
the local competition, but will not be eligible to move
on to the District or National competition
 Work must be created while entrant is a student not
employed in the advertising industry or its related fields
 Student interns are eligible

4. Why Enter?

The ADDY Awards is the advertising industry’s premiere creative
competition. Any creative director in any ad agency would be impressed
with work that has been submitted to the Student ADDYs.

This is your chance to show off your creative talents- and have Fun doing
it! No restrictions on themes or topics, no clients telling you to make the
logo bigger, no instructors telling you to keep it 8.5” x 11”.

Go wild!

And if you win a local, regional or national ADDY award, hey, that would be
awesome for your portfolio.

And yes… the $1,000 cash for winning national Best of Show won’t hurt
either.

5. What Should I Enter?
 Work may be developed specifically for this competition or submitted
from previous competitions, school projects or classes as long as it was
created between January 1 – December 31, 2013
 Work developed for paying clients will not be accepted with the
exception of work created for clubs as fundraisers or for student
publications.
 Work done as a group project can be submitted as long as everyone
who had a part in creating the work is aware that it is being entered
into the Student ADDYs and that they are listed on the bylines.

6. What Wins?
 Superior execution, attention to detail, and originality
 Execution: photography, typography, layout, printing,
sound clarity, etc
 Details: every word, every frame, every link
 Originality: most important, may even overcome mediocre
execution
 Be memorable: edgy or heartfelt, funny or bizarre, tap into
emotions

7. Before Entering
 Ask yourself…
–
Would I put this in my portfolio?
–
Would I show this to a potential clients?
–
Would this be included on my demo reel?
 Ask people around you...
–
Teachers
Multiple entries + Multiple wins = >Best of Show
chances

8. Getting Started
 New ADDY entry software for 2013/2014
 Log onto
https://enter.americanadvertisingawards.com/awards/

9. Register

10. Register

11. Entry Process
 Fill out an
entry form
for each
entry.
 You must
save the
entry before
continuing
with the
entry
information
and other
tabs.

12. Entry Process
If the entry is a
campaign, make sure
you indicate what types
of media and how many
are in each media in
the “Collateral Count”
box.

13.  When you add credits make sure you proof!!!
 If it is wrong here it will be wrong on the certificates and in the
credits in the show!
 Can you spot the errors?

14.  Make sure all required elements are included (websites, digital uploads, images, etc.)

15. Manifest
When you have all of your
entry forms finished, print
out the Invoice and Manifest
Form.

16. Manifest
 You will need to print
out the Manifest Form
and bring it with you
when you enter.
 The Manifest will show
what you have entered
and how much you
owe.
 Make sure you sign and
date the final page of
the Manifest Form.

17. Preparing Your Entries
 Place the entry behind the
official entry form in the
clear envelope provided.
 Include TWO (2) copies of
the entry form and affix an
entry label to the back of
the entry.

18. 2014 Student Categories
SALES PROMOTION
− 1A Packaging
− 1B Point of Purchase
COLLATERAL MATERIAL
Stationery Package
− 2
Stationery Package
Brochure / Annual Report
− 3
Brochure or Annual Report
Poster
− 4A Poster, Single
− 4B Poster, Campaign
Publication Design (Magazine or
Book)
− 5A Cover
− 5B Editorial Spread or
Feature (One editorial spread
or feature per entry)
− 5C Series (Covers or spreads
or features)
− 5D
Magazine Design
(Entire
Magazine)
− 5E
Book Design (Entire
Book)

19. 2014 Student Categories
DIRECT MARKETING
− 6
Direct Marketing
OUT-OF-HOME
− 7A Single
− 7B Campaign
NON-TRADITIONAL ADVERTISING
− 8A Single
− 8B Campaign
CONSUMER or TRADE
PUBLICATION
− 9A Single, Fractional page or
Full page
− 9B Campaign
NEWSPAPER
− 10A Ad – Fractional page or
Full page
− 10B Insert
− 10C Campaign
DIGITAL ADVERTISING
− 11A Website
− 11B Social Media
− 11C Mobile Apps
− 11D Online Advertising
− 11E Multimedia DVD
− 11F Campaign

20. 2014 Student Categories
RADIO
− 12A Single
− 12B Campaign
TELEVISION
− 13A Single
− 13B Campaign
INTEGRATED CAMPAIGNS
− 14A B-to-B
− 14B Consumer
ELEMENTS OF ADVERTISING
Copywriting
− 15 Copywriting
Visual
− 16A Logo
− 16B Illustration, Single
−
−
−
−
16C Illustration, Campaign
16D Photography, Black & White
16E Photography, Color
16F Photography, Digitally
Enhanced
− 16G Photography, Campaign
− 16H Animation or Special Effects
− 16I Cinematography
Sound
− 17A Music Only
− 17B Music with Lyrics
− 17C Sound Design
Digital Creative Technology
− 18 Digital Creative
Technology

21. Eligibility Requirements

Applicants must be enrolled full or part-time in an accredited U.S.
educational institution.

Work may be developed specifically for this competition or
submitted from previous projects or competitions.

Work must be created while entrant is a student not employed in
the advertising industry. Student intern work is eligible if it is not
used by or paid for by a client. Work developed for paying clients
will not be accepted with the exception of work created for clubs
as a fundraiser or work created for student publications.

Entries may be entered into only one local Student ADDY Awards
competition, which is determined by the location of the school at
which the work was created.

22. Rule Changes for 2014
 All video and audio assets for ADDY Awards entries
must be submitted as digital uploads via the online
ADDY software.
 DVDs and CDs are NO LONGER ACCEPTED and will not
be judged.
 Acceptable digital formats for video include .mov,
.mpg, .mp4, .wmv
 Acceptable audio files include .mp3, .wav, .wma.

23. Technical Requirements
 Non-Traditional Advertising
–
Entries in this category may also be accompanied by a written
or digital (video) summary not to exceed 250 words (written)
or 90 seconds (video). Digital summaries must be submitted
by uploading the video file via the ADDY online entry
software.
 Digital Advertising
–
Judging will be done online, using the URL whenever possible.
URLs should not require any username or password for
access. In cases where this already exists, the entrant should
create an independent URL. URLs, banners and menus must
not contain any references to the entrant.

24. Additional Rules
All Entries Must:
 Meet all eligibility and deadline requirements.
 Be entered in the correct category and be
correctly identified.
 Include a completed and signed manifest form.
 Conform to defined submission requirements.
 Conform to all copyright laws.

25. Reminders
 JPGs or PDFs of ALL Print Work
–
Entrants will be expected to upload a JPG or
PDF of each print entry at the time the entry is
submitted.
–
Why?
●
For the show and winners book.

26. Things To Remember

Do not send original or irreplaceable
artwork. It will NOT be returned.

Each Elements of Advertising entry must
include a sample, showing how the element
was actually used.

27. What NOT To Do
 Enter that assignment with the event date in 2012.
 Show up on Deadline Day without your manifest or
check.
 Cover up that typo with White-Out and hope the
judges don’t notice.
 Show up on Deadline Day with entries in hand and say
“How do I do this”?
 Mount your entries on illustration board.
 Leave slates on your broadcast entries.

28. Online Entry Tips
 Start early!!
–
You can add and/or delete all the way up to the entry deadline
–
Do NOT finalize your entry until you are ready to submit. Once
finalized it cannot be changed or edited.
 Make sure all contributors are properly credited
 Check spelling
 Remember, the information in the system is used for the Winners’
Book, Show Reel, Winners’ Certificates and Press Releases
–
It is your responsibility to make sure it is correct
 SAVE after every page

29. Entry Day
 Before you head out the office door on that
fateful deadline day make sure you have:
–
–
–
Your Entries
Your Manifest
Method of Payment
GOOD LUCK!

30. And, Finally…
 ADDYs is supposed to be fun!
 Strut your stuff, show off your talents, impress
your clients, celebrate your staff
 If you’re not a student AAF member...JOIN!

31. Questions?
addys@4aaf.com
http://4aaf.com/addys