A quick presentation on the rise in demand for mobile websites, SMS/text messaging, and mobile apps.

1. Skochy
Consulting
Local Business Online Marketing
Strategy For Sustainable Profts
Skochy Consulting Ltd is a local business marketing frm that
specialises in Internet marketing. We have jumped onto the
mobile marketing wave, and you should too, if you don't want
to get lef behind. This short presentation will highlight the need
for this technology, and will hopefully inspire you to get in
touch.
Revenues Technology Personality
Revenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with real
services on an incentve scheme to ensure edge mobile technology delivering clients who have real customers. We value
that the value you receive is maximized. campaigns that wow customers ensuring each client and create customized
top notch conversion rates. products to fit your business.

2. Why the urgency…
§ There are 6.8 billion people on the planet. 5.1 billion of
them own a cell phone, but only 4.2 billion own a
toothbrush.
Source: Mobile Marketing Association Asia
§ 91% of people keep their phone within 3 feet of
themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
§ 3 out of 5 searches are done using a mobile phone.
§ 70% of all mobile searches result in acton within 1
hour.
Source: Mobile Marketer
WWW.YOURURL.COM

3. Start seeing green
§ If your business is not
taking advantage of the
Mobile ad space, you’re
missing out on the
hotest trend that’s
getting small businesses
seeing Green again.
WWW.YOURURL.COM

4. INTRODUCTION

5. www.skochyconsulting
Who we are… .com
We are a mobile marketing consulting frm that creates campaigns for
businesses via various channels to ensure efectiveness and revenue
generation.
We have built our company around our clients by taking the tme to
personalise their mobile marketng campaigns to fit their needs. We are a full-
service firm ofering SMS text campaigns, mobile websites, landing pages and
mobile apps to allow your business to reach customers through multple
channels.

6. THE TRIPLE THREAT

7. Hit Customers from 3 Angles
1 Mobile Website or
Landing Page
2 SMS Coupon
Campaign
3 Mobile Apps
WWW.YOURURL.COM

8. Dominate the competition
§ Most businesses do not have any of the above
§ Some use a maximum of 1 or 2 of the
channels to reach customers
§ Rarely do businesses use apps but the market
has exploded
§ Beat your compettors and dominate the
market by reaching your customers via 3
channels
WWW.YOURURL.COM

9. MOBILE
WEBSITE

10. Why Mobile?
§ FACT: Customers are using mobile to find your
competton
Source: Google "Understanding Smartphone Users," 2011
WWW.YOURURL.COM

11. Where’s your phone?
It takes 26 hours for the
average person to
report a lost wallet. It
takes 68 minutes for
them to report a lost
phone.
Source: Unisys
WWW.YOURURL.COM

12. TV
§ There are
MORE mobile
phones on the
planet than
there are TVs
Source: Jupiter
WWW.YOURURL.COM

13. Mobile search
§ 70% of all mobile searches
result in acton within 1 hour
Source: Mobile Marketer
§ Mobile coupons get 10 tmes
the redempton rate of
traditonal coupons
Source: Borrell Associates
Infographic courtesy of
InfographicIgniton
WWW.YOURURL.COM

14. Where’s your phone?
91% of all U.S.
citzens have their
mobile device
within reach 24/7
Source: Morgan Stanley
9%
91%
WWW.YOURURL.COM

15. Where shall we go??
§ Searching for local businesses is
the #1 way people use smart
phones
source: google
§ …unfortunately normal
websites look sloppy and are
hard to use on small mobile
screens
WWW.YOURURL.COM

16. Be honest, your site stinks…
WWW.YOURURL.COM

17. How Customers Beneft
Non Mobile Website Mobile Website
§ User friendly
§ Loads fast
§ Easy to see
§ Easy to read
§ Easy to take acton
§ Easy to find your locaton
§ Special ofers and coupons
§ Drives targeted trafc that
wants to buy
§ Online retailers - a mobile site
can increase consumer
engagement by 85%
§ Website visitors are 51% more
likely to do business with an
online retailer with a mobile site
WWW.YOURURL.COM

18. MOBILE
LANDING PAGE

19. Landing pages
Don’t want a
full-blown website?
WWW.YOURURL.COM

20. Landing page Benefts
1. To the point
2. Efectve conversions
3. Testng ground prior to full-blown sites
4. Less expensive
5. Integrated with tap-to-call, SMS, & e-mail
technology
6. New optons to integrate with Facebook, Twiter
& YouTube
WWW.YOURURL.COM

21. Tap2Call INTEGRATION
Click once and customers can ring you automatcally!
WWW.YOURURL.COM

22. SMS Integration
Customers click to be added to your promotonal list!
WWW.YOURURL.COM

23. E-mail Integration
Customers enter their e-mail to be added to your list!
WWW.YOURURL.COM

24. Social Media Landing page
1. New technology to integrate mobile landing
pages with Facebook, Twiter & YouTube
2. Fuses the two hotest markets together
3. Enables maximal exposure & marketng with the
best targeted reach
WWW.YOURURL.COM

25. facebook Integration
Customers become fans or like a page with one click!
WWW.YOURURL.COM

26. twitter Integration
Customers Tweet about your business with one click!
WWW.YOURURL.COM

27. youtube Integration
Customers see a video about your business!
WWW.YOURURL.COM

28. SMS COUPON
CAMPAIGN
Infographic courtesy of
Infographic Igniton

29. SMS Marketing
§ HOW ARE YOU STAYING IN
TOUCH WITH YOUR
CUSTOMERS?
§ Text messaging has been
estmated to be 5 tmes more
efectve than direct mail and
10 tmes more efectve than
newspaper advertsing
WWW.YOURURL.COM

30. SMS Marketing
Unique Features: SMS Marketing Benefts:
•
It has 97% open rates •
Gain new clients
•
It’s immediate •
Increase Customer Retenton
•
It’s personal •
Increase brand awareness
•
It’s targeted •
Increase loyalty
•
It’s permission based (opt-in) •
Engage your customers
•
It’s tme sensitve •
Increase sales
•
It’s cost efectve •
Build a mobile database
•
It’s environmentally friendly •
You can get more trafc to your business in
•
It reaches your audience no mater one hour, from a single TEXT MESSAGE; than
where they are in one year from a search engine listng... if
you know what you're doing
WWW.YOURURL.COM

31. The Love Afair with Texting
§ 89% of the population has a
mobile phone!
§ 90% use mobile phones for
TEXTING
§ 95% of SMS texts are read in
the frst 10 minutes!
WWW.YOURURL.COM

32. Your clients love to text
§ It takes 90 minutes for the
average person to respond to
an email
§ It takes 90 seconds for the
average person to respond to
a text message
Source: CTIA.org
WWW.YOURURL.COM

33. Gotta Read that Text…
§ Text messaging is 5X more efectve than
direct mail and 10X more efectve than
newspaper advertsing
§ Mobile coupons get 10X the redempton
rate of traditonal coupons
Source: Borrell Associates
WWW.YOURURL.COM

34. And more texts…
WWW.YOURURL.COM

35. Building A Subscriber List
§ Ofer the customer an SMS coupon
or freebie
§ Give customer a “special code” to
text to a number to receive the ofer
– Example: Text TESTIT to 84433
§ You now have their number in your
database
§ This will be used to send ofers that
will get them back in your shop
WWW.YOURURL.COM

36. #1 – Create ofer
§ Give customers a small card or fyer with their
purchase
§ Have fyers or a big ofer sign in front of the store
or on the wall in your store
§ Give customers an immediate reward relevant to
their current purchase to have them act
immediately
– Example: Receive 10% on your current
purchase! Just text TESTIT to 84433
§ Use other channels to build a larger list:
– Newspaper, direct mail, radio, print,
outdoor, billboards, magazines, on the
internet, Facebook, twiter, email
WWW.YOURURL.COM

37. #2 – Customer sends TEXT
This automatically
To: 84433 Pizza Hut: £2 OFF any
puts them in your Pizza Delivered right to
MSG: TESTIT database so you can your door all weekend
now text them through Thurs 3/21.
0843 28 965 28 Reply
offers to entice them STOP 2end
back to your store!
WWW.YOURURL.COM

38. #3 – Automated SMS ofers
§ Automated but customised SMS service
sends coupons to customers to bring
them back to spend more money
§ Limit it to 2-3 promotons per month
§ Each mobile customer in your database
will bring you an average of 2 more
transactions!
WWW.YOURURL.COM

39. Customized SMS Marketing
Selection of services offered:
§ Appointment reminders
§ Automated text campaigns
§ Coupons and special ofers
§ Customer surveys
§ Product votng
§ SMS broadcastng
WWW.YOURURL.COM

40. MOBILE
APPS

41. Why Mobile Apps?
§ FACT: Mobile app downloads will reach76.9 billion in
2014
§ And will generate $35 billion in sales
Source: IDC
§ Mobile apps provide the best mobile experience
possible to consumers
WWW.YOURURL.COM

42. Why Mobile Apps?
§ FACT: Your customers prefer apps over mobile websites
Sources: comScore, Alexa, Flurry Analytics, 2012
WWW.YOURURL.COM

43. Why The RUSH??
§ In just over 3 years, over 20 billion apps
have been downloaded between iPhone
and Android devices
§ 40% of all Google Maps trafc is from
mobile phones
§ 100 Billion “PUSH” Notficatons sent
WWW.YOURURL.COM

44. QR Codes
§ Are like “barcodes” in that you scan
them with your mobile phone
anywhere that it is placed
Scan this QR Code with your
§ Once scanned, customer Smartphone for quick access to our
mobile website.
immediately sees either a coupon,
Make reservations, see our menu, or
website, or other interactve image order take-out from your mobile phone
with click2call ordering!
§ Code is linked to your mobile
website
§ Place in Ads, Direct Mail, In-Store,
Magazines, or other medians
§ Used only with SmartPhones
WWW.YOURURL.COM

45. Loyalty Coupon QR Codes
§ GPS coupons based on locaton
§ Customers ‘check in’
to receive special
ofers when near
your locaton
§ 14 million Americans
scanned QR codes in
July 2011
WWW.YOURURL.COM

46. Google+ LOCAL
§ Allows customers to easily
find you
§ Drives customers who
already have interest
§ Great review scores
increase your credibility,
image and reputaton
§ Get quality feedback
WWW.YOURURL.COM

47. Push Notifcations
§ Inform customers about:
– Coupons
– Ofers
– Simple updates about
your business
WWW.YOURURL.COM

48. social networking apps
§ Link customers to
Facebook or
Twiter fan or
follower pages
§ 40% of social
media users access
sites via their
mobile device
WWW.YOURURL.COM

49. Simple as Info
§ Simple app just
giving info
§ Info on products
and services
§ Restaurant menus
§ Multple formats:
PDF or text
WWW.YOURURL.COM

50. Customized Apps
Selection of services ofered:
§ QR codes
§ Loyalty programs
§ Google+ Local
§ Reputaton management
§ Push notficatons
§ Social media creaton and links
§ Informaton apps
WWW.YOURURL.COM

51. NEXT STEPS

52. Contact us today!
§ Skochy Consultng Ltd
§ Discuss specifics including customisatons or
current special ofers, and other services
§ Contact Scot anytme:
– Phone: 0843 28 965 28
– Email: scot@skochy.com
– Website: www.SkochyConsultng.com
WWW.YOURURL.COM