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Md Ahmed
Md Ahmed

consumer behavior

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Chapter 5 The Self CONSUMER BEHAVIOR, 8e Michael Solomon
Chapter Objectives ,[object Object],[object Object],[object Object],[object Object]
Chapter Objectives ,[object Object],[object Object],[object Object]
Perspectives on the Self ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self-Concept ,[object Object],[object Object]
Self-Esteem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object]
Real and Ideal Selves ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multiple Selves ,[object Object],[object Object],Woman Mother Sister Pro athlete Friend Wife Spokesperson American citizen
Virtual Identity ,[object Object],[object Object],[object Object], Click photo for secondlife.com
Symbolic Interactionism ,[object Object],[object Object],[object Object],[object Object]
Looking-Glass Self ,[object Object],[object Object]
Self-Consciousness ,[object Object],[object Object],[object Object],[object Object]
Consumption and Self-Concept ,[object Object],[object Object], Click to play Quicktime video on Harley-Davidson
Discussion ,[object Object],[object Object]
You Are What You Consume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self/Product Congruence ,[object Object],[object Object],Product Usage Self-Image =
The Extended Self ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gender Differences in Socialization ,[object Object],[object Object],[object Object],[object Object]
Sex-Typed Traits and Sex-Typed Products ,[object Object],[object Object],[object Object],[object Object]
Androgyny ,[object Object],[object Object],[object Object],[object Object],[object Object]
Female Sex Roles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Male Sex Roles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Male Sex Roles (cont.) ,[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object]
GLBT Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Body Image ,[object Object],[object Object],[object Object]
Ideals of Beauty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Waist-Hip Ratio Figure 5.1
The Western Ideal ,[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object]
Ideals of Beauty Over Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideals of Beauty Over Time (cont.) ,[object Object],[object Object],[object Object]
Is the Western Ideal Getting Real? ,[object Object],[object Object]
Body Image Distortions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cosmetic Surgery ,[object Object],[object Object],[object Object],[object Object]
Body Decoration and Mutilation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Solomon05

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