Presentation By Kamal Dave

1. Creating Social Media Strategy for Business Growth

2. Overview Social Media introduction Steps to create SMM strategy Budgeting for social media Bringing together Conclusion

3. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. An ongoing process that happening Right Now A promotional channel for content distribution Long term returns on efforts A steady stream of information - Research - Feedback - Building Relationship

4. Current Statistics 8 out of 10 registered people use social network regularly Social media has overtaken emails as the #1 activity on the web - 17% of all web usage There are over 200million blogs - 900000 blog post every day - 39% post opinions about companies, brands and products 93% of social media user believe that their company should have a presence in social media network

5. Social Media Platforms People on Facebook More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

7. Every month, more than 70% of Facebook users engage with Platform applications

8. More than 550,000 active applications currently on Facebook Platform

9. More than one million websites have integrated with Facebook Platform

10. More than 150 million people engage with Facebook on external websites every month

11. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with FacebookMobile There are more than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

13. 600 million search queries a day

14. 37% of users update their status through mobile phones http://www.penn-olson.com/wp-content/uploads/2010/04/twitter-on-paper.jpg

16. 4th largest site on the web

17. 13 hours of video uploaded to YouTube every minute

18. 9.5 Billion videos streamed online in April, 2009 – YouTube made up 58%

20. Provides not only a repository, but also a rights managed image distribution point for old and new media

21. 6,000 photos uploaded every minute

23. 2 Billion monthly page views of WordPress Blogs

24. 350,000 Posts made daily

25. Written for 120 different languages

26. Ease of use (made for the end user now being used by the corporations including Ford, Mashable and The Wall Street Journal)

28. 20 million emails served daily

29. Integrates with all of your social media tools

31. It separates content from design making content portable

32. WordPress has now made it even easier to syndicate content to other blogsWhat is RSS? Really Simple Syndication

33. Your Web site / Content Hub

34. How is Social Media used? Customer service Product/ service branding, advertising and feedback Industry networking Promotions/ contests News and company updates Internal collaboration Networking with clients and customers and public at large

35. Creating social media social media strategy Steps: Preplanning Listen to the conversation Create your target profile set specific goals Join the conversation measure ROI

36. Step -1 Preplanning Questions from your side: How does information flow in my industry? Where do people get their information? how do consumers interact in my industry? Do they hang out in networks? What influences my customers?

37. Step 1 – Preplanning What channels are you (client) using currently? Emails Direct mails Website, Portal and Internal Messengers News Letter

38. Step 1 – Preplanning Asking Questions reminds you who you are and who you want to be It also indicates how social media can be used to compliment your business goals -ifPeople 2009

40. Blogs, Twitter, Facebook, LinkedIn

41. Usernames are often unique

42. Try to be consistent

43. Set up monitoring platforms

44. Google Alerts

45. SocialMention.com

46. Technorati

47. Twitter Search

48. Radian6

49. Use special queries

51. Competitors

52. Industry news sources

54. $350 Billion in spending power

55. 16 to 19 hours online each week

56. 96% of them have joined social networks

57. 78% trust peer recommendations

58. Only 14% trust advertisements

59. Belong to:

60. Twitter: 31

61. Facebook: 33

62. LinkedIn: 39- Consumer 2.0 & Pew Internet

64. Chart out their presence in social media

65. Market Segmentation

66. Demographic

67. Age, Gender, Family Size, Social Class, Income

68. Geographic

69. Region, Population, Climate

70. Psychographic

71. Activities, Interests, Opinions, Attitudes

72. Behavioralistic

73. Brand Loyalty, Benefits Sought, Readiness to Buy

75. Increase Traffic/Opt-ins

76. Business Partnerships

77. Search Engine Results

78. Generate Leads

79. Reduce CRM Costs

81. Value & Fun

84. Product reviews, exclusive pricing, product previews, registration- socialmediatoday.com

86. Helps stay on track and organize content

87. Be consistent

89. Offer your name, title, organization, experience

90. Admit your interests in the topic

91. Define your credibility

93. Ask questions/Respond

94. Provoke engaging dialogue

96. Offer links to resources you find

97. Those authors might return the favor

99. Determine who will be involved in responses

100. Admit mistakes and thank those who bring it to your attention

101. Respond kindly

103. Visitors, WOM, Page Views, Fans, Followers

104. Financial

105. Sales, Revenue, Transactions, Coupons ROI can not be measured only in $ revenue for a specific period there are lot many intangible advantages

107. 5.5% YoYgrowth (YoY – Year over Year)

108. What does it look like now?

109. 23.5% YoY growth

111. 8/11 blog started

112. 8/13 facebook page started

113. 9/15 FB ad campaign begins

114. 9/17 FB ad stops

115. 10/22 product mentioned on analytic website

116. Any events that may impact the campaign

117. Milestones

118. 500/1000/10000 fans

120. New Customers

121. Sales

122. Revenues

123. Average Order size

126. SM data

127. Website Metrics

128. Store Transactions

130. Product Launch

131. Coupon Offer

134. How much is your overall marketing budget?

135. What tactics are you currently using? How are they working?

136. What are your internal resources?

138. Design & Branding

139. Analytic Tools

140. Social Monitoring

141. Automation applications

142. Social Media Advertising

145. Answering questions

146. finding key influencers in your industry

147. Writing radicals*

149. Active profiles on several platforms

150. Promotions, contests, active content distribution

151. Making Presentations, Day to day polls and content feed back process *Determine your level of engagement and budget for time accordingly.

152. Bringing it Together Ok… but where do I start?

154. What outsourcing is needed?

155. Design, development, content management , brand monitoring, audience research

156. Plan your content flow

157. Tools which gives you SMM progress analysis

158. Ping.fm

159. HootSuite

160. Tweetdeck

162. Trust Agents – Tara Hunt

163. Six Pixels of Separation – Mitch Joel

165. Mashable.com

166. BrianSolis.com