Using keyword research and KOB to help inspire content. How to bake in your keyword research into your content production to ensure you always have success.
Mastering Affiliate Marketing: A Comprehensive Guide to Success
The Marriage between Content and SEO
1. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
1
The Marriage
Between
Content & SEO
Adobe AEM: Global Search Community
#AEMCommunity
30. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
First add about 3 hours to the
5 minutes you currently spend on
keyword research for content
31. The Marriage Between Content & SEO // Chris BennettDigital. Marketing. Elevated. 31
Please! Don’t just type in a phrase in
Keyword Planner and call it a day.
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Grab a massive list
33. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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We grabbed 4,333 around smoothies/recipes
34. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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Then apply the formula
35. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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Searches x Bid = Benefit
x =
Start with Google
35
36. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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Then add in Difficulty
36
38. Adobe AEM: Marriage between content & SEO // @chrisbennettDigital. Marketing. Elevated.
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This is a public DOC
PLEASE Download
or Copy
Before Using.
Link: to KOB Spreadsheet
We made the formula for you!
59. The Marriage Between Content & SEO // Chris BennettDigital. Marketing. Elevated. 59
https://www.qubole.com/resources/solution/big-data-vendors-comparison/
60. The Marriage Between Content & SEO // Chris BennettDigital. Marketing. Elevated. 60
61. The Marriage Between Content & SEO // Chris BennettDigital. Marketing. Elevated. 61
4.5% Conversion Rate
Tripled
4.5%Conversion Rate for Buyers Guide
62. The Marriage Between Content & SEO // Chris BennettDigital. Marketing. Elevated. 62
4.5% Conversion Rate
Tripled
3XOrganic Leads to the the Site
63. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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“Applying KOB to your
content inspiration is
like jumping in front of a
train of traffic ”
64. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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Rules to live by
65. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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“Make the best
result for that
SERP.”
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
66. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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“RankBrain is part of
Google’s overall search
“algorithm,” a computer
program that’s used to sort
through the billions of pages
it knows about and find the
ones deemed most relevant
for particular queries.”
http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
67. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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The best images
The best layout
The best copy
The best mobile
The most informative
70. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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Long Form Content
Outperforms short content across the
board.
more shares
more citations
better rankings
Moz + Buzzsumo Study
https://moz.com/blog/content-shares-
and-links-insights-from-analyzing-1-
million-articles
71. Adobe AEM: Marriage between content & SEO // @chrisbennettDigital. Marketing. Elevated.
85%
71
85% of content published (excluding videos and quizzes) is less than 1,000 words long.
However, long form content of over 1,000 words consistently receives more shares
and links than shorter form content. Either people ignore the data or it is simply too hard
for them to write quality long form content.
72. Adobe AEM: Marriage between content & SEO // @chrisbennettDigital. Marketing. Elevated.
85%
72
85% of content published (excluding videos and quizzes) is less than 1,000 words long.
However, long form content of over 1,000 words consistently receives more shares
and links than shorter form content. Either people ignore the data or it is simply too hard
for them to write quality long form content.
Over 1,000 words
73. Adobe AEM: Marriage between content & SEO // @chrisbennettDigital. Marketing. Elevated.
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- 90 days old
- 93 Keywords in the top 20
- 6:24 avg. “time on site”
https://www.smartling.com/market-penetration/
74. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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The best images
The best layout
The best copy
The best mobile
The most informative
81. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
81
This isn’t, grabbing a quick
list of words and saying to
the writer/editor, “work em
in.”
82. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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Use Hero Image Slide for
full screen photos
Notice: There should be no footer
This is getting into the weeds
83. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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This is the inspiration
84. Presentation Topic // Presenter’s NameDigital. Marketing. Elevated.
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This is cooking with every ingredient