Presentation by Nathan Rawlins, CMO of Lucidchart, at Mastermind 2019. Prior to Lucid, Nathan led marketing and product organizations at multiple high-growth companies, including Puppet and Jive, where he helped scale the company to nearly $150 million in annual bookings. Learn more: 97thfloor.com

1. Experimental
Marketing
Nathan Rawlins
CMO · Lucidchart

2. You don’t know
JACK

3. B2C2B2

4. Experimental
Marketing
Rapid learning through
structured trial and error

5. 500+
experiments

6. 500+
successful
experiments

7. ~50% with a
failed result

8. From minor changes
to major
breakthroughs

11. Iteration often
leads to success

13. 1. De-risk the
experiment
2. Understand
dynamics
3. Test and iterate

18. 400,000

21. 3,200,000

27. 33,000,000

32. 230,000,000+