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The ‘V’ is subtly placed in the
                                            background of the contents, so as
                                            to serve as a reminder of the Vibe
                                            brand to the reader, and to who
                                            has provided the articles.

    The Red heart is the only
    colour on the page, which
                                                                                                ‘CONTENTS’ is featured in
    automatically grabs the
                                                                                                three separate sections
    reader’s attention by
                                                                                                which fills more space on
    focusing onto the heart
                                                                                                the contents, and creates a
    because of how it stands
                                                                                                unique look which attracts
    out.
                                                                                                the reader’s attention.




The hand on the heart creates
ambiguity as to what the main
article is about, which creates an
intrigue in the reader to find out
what the article is about




          The black/white colour scheme and photo
                                                                            The main image shows Kanye West
          make the magazine look more stylish and
                                                                            staring directly at the reader, creating a
          simpler, and it doesn’t draw any attention
                                                                            direct mode of address, which makes
          away from the main image because of
                                                                            the reader feel as if they are interacting
          this, so as the reader will focus on Kanye
                                                                            with Kanye, which makes the article
          West and the article he is featured in.
                                                                            seem more personal to the reader.
The use of red in the magazine helps make certain
                                  features of the contents stand out on the primarily
                                  black/white colour scheme, and draws the reader to
                                  them. It also seems to reflect the appearance of
                                  blood which helps cater to the magazine’s niche
                                  audience by featuring things that they associate
                                  themselves with, i.e. gory/violent music.



Instead of article titles,
the subheadings for
articles are the band
names featured. This
helps the reader see                                                                    The image features face
which bands they will                                                                   paint associated with many
be interested in, but                                                                   metal bands, helping to
also makes it easier to                                                                 signify the type of music
find the specific                                                                       featured in the magazine.
content they are                                                                        Also the editor is flashing
looking for in the                                                                      the devil horns, a key
magazine.                                                                               signifier to metal/rock
                                                                                        music, and he looking
                                                                                        directly to the reader
                                                                                        creates the impression he is
                                                                                        raising the horns to them,
                                                                                        which creates an exclusive
                                                                                        relationship between metal
                                                                                        fans, and the reader/editor.




      The contents page, features images of a couple of
      articles in the magazine, which helps the reader see
      what will interest them most, but also what other
      content the magazine features, so it helps to
      potentially interest the reader in something they may
      not have thought would interest them.
The main image takes up most of the contents page, showing that is part
                             of the main feature of the magazine and suggests that the men featured
                             on it are important to the article. The men are shown to be young and
                             wearing clothing associated with indie/rock musicians, so as to appeal to
                             the magazines target audience, and showing the band in clothing similar
                             to what the audience may wear helps connect them to each other, and
                             this can prove to interest the readers more by seeing people who look
                             similar to them making music, and may interest them to find out how they
                             did it




The ‘Oasis Special’ is
featured in a gold colour
different from the usual
red colour of text on the
magazine, making it seem
even more of an exclusive
feature than anything else
in the magazine. The gold
colour also adds the
connotation that the
contents is worth the
reader’s time and is of
high importance.



                                                                    The Q Review section has the
                                                                    subheading ‘The world’s biggest and
                                                                    best music guide’. The use of buzzwords
                                                                    like ‘Biggest’ and ‘best’ makes it feel
                                                                    better than anything any other
                                                                    magazine can offer the reader, which
                                                                    creates a unique selling point for the
                                                                    magazine.
The magazine features
                                                                       images from the
                                                                       different pages in the
                                                                       magazine, showing the
                                                                       different articles
                                                                       inside. These pages
                                                                       being featured on the
                                                                       contents page show
                                                                       that these are the
                                                                       articles the magazine
                                                                       wants to feature. It
The use of the subheading                                              also helps make it
‘this week’ helps emphasise                                            much easier to find
the fact everything in the                                             what article the reader
magazine is new, and make                                              may be looking for
it seem like the information                                           specifically.
featured in it is more
exclusive, creating a need
for the reader to want it.




                                             The magazine features an advert for
                                             their subscription featured in a bright
A note from the editor is featured in the
                                             red box, so as to make it more
magazine, which is directly addressing the
                                             noticeable to the reader. Also by using
audience, showing that those working on
                                             the word ‘just’ in describing the price of
the magazine care and connect with their
                                             their magazine, it creates the
audience, which creates a need for the
                                             impression that the price of the
reader to be loyal to the magazine, due to
                                             subscription is a bargain, and further
the loyalty the editor has shown them.
                                             influences the reader in subscribing.
→




                                                 ‘NME THIS WEEK’ shows that the NME is
                                                 similar to what is featured on the cover page,
                                                 and again stands out on the primarily black and
                                                 white page, especially due to the bright tone of
The use of a band index helps                    the colour.
the reader find what interests
them and look for it straight
away, and allows them to skip
articles about bands that may                                                                  The use of an image
not interest them at all. It also                                                              from the gig helps to
makes the magazine seem                                                                        establish a better
more personal to the reader,                                                                   visual effect of what
as it feels like the magazine                                                                  the gig was like and
has done them a favour by                                                                      helps to further the
categorizing the contents of                                                                   connection that the
the magazine.                                                                                  reader feels to the
                                                                                               article and making it
                                                                                               seem as if they were
                                                                                               part of the gig.




  The main article feature,
  mentions ‘Everyone’ creating
  a more personal connection to
  the reader and making it seem
  like they are part of the article
  featured. The use of this
  buzzword also helps establish
  a relationship between the
  loyal readers and the               The contents feature a subscription
  magazine itself.                    advertisement on it, so as to lure the
                                      audience in and sign up. The text stands out
                                      on the black background, due to its yellow
                                      colour, which makes it appear very bright.
                                      Also the fact that it is the only text on the
                                      page to use yellow colour makes it stand out
                                      further on the contents page.

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Main magazine research contents 1

  • 1. The ‘V’ is subtly placed in the background of the contents, so as to serve as a reminder of the Vibe brand to the reader, and to who has provided the articles. The Red heart is the only colour on the page, which ‘CONTENTS’ is featured in automatically grabs the three separate sections reader’s attention by which fills more space on focusing onto the heart the contents, and creates a because of how it stands unique look which attracts out. the reader’s attention. The hand on the heart creates ambiguity as to what the main article is about, which creates an intrigue in the reader to find out what the article is about The black/white colour scheme and photo The main image shows Kanye West make the magazine look more stylish and staring directly at the reader, creating a simpler, and it doesn’t draw any attention direct mode of address, which makes away from the main image because of the reader feel as if they are interacting this, so as the reader will focus on Kanye with Kanye, which makes the article West and the article he is featured in. seem more personal to the reader.
  • 2. The use of red in the magazine helps make certain features of the contents stand out on the primarily black/white colour scheme, and draws the reader to them. It also seems to reflect the appearance of blood which helps cater to the magazine’s niche audience by featuring things that they associate themselves with, i.e. gory/violent music. Instead of article titles, the subheadings for articles are the band names featured. This helps the reader see The image features face which bands they will paint associated with many be interested in, but metal bands, helping to also makes it easier to signify the type of music find the specific featured in the magazine. content they are Also the editor is flashing looking for in the the devil horns, a key magazine. signifier to metal/rock music, and he looking directly to the reader creates the impression he is raising the horns to them, which creates an exclusive relationship between metal fans, and the reader/editor. The contents page, features images of a couple of articles in the magazine, which helps the reader see what will interest them most, but also what other content the magazine features, so it helps to potentially interest the reader in something they may not have thought would interest them.
  • 3. The main image takes up most of the contents page, showing that is part of the main feature of the magazine and suggests that the men featured on it are important to the article. The men are shown to be young and wearing clothing associated with indie/rock musicians, so as to appeal to the magazines target audience, and showing the band in clothing similar to what the audience may wear helps connect them to each other, and this can prove to interest the readers more by seeing people who look similar to them making music, and may interest them to find out how they did it The ‘Oasis Special’ is featured in a gold colour different from the usual red colour of text on the magazine, making it seem even more of an exclusive feature than anything else in the magazine. The gold colour also adds the connotation that the contents is worth the reader’s time and is of high importance. The Q Review section has the subheading ‘The world’s biggest and best music guide’. The use of buzzwords like ‘Biggest’ and ‘best’ makes it feel better than anything any other magazine can offer the reader, which creates a unique selling point for the magazine.
  • 4. The magazine features images from the different pages in the magazine, showing the different articles inside. These pages being featured on the contents page show that these are the articles the magazine wants to feature. It The use of the subheading also helps make it ‘this week’ helps emphasise much easier to find the fact everything in the what article the reader magazine is new, and make may be looking for it seem like the information specifically. featured in it is more exclusive, creating a need for the reader to want it. The magazine features an advert for their subscription featured in a bright A note from the editor is featured in the red box, so as to make it more magazine, which is directly addressing the noticeable to the reader. Also by using audience, showing that those working on the word ‘just’ in describing the price of the magazine care and connect with their their magazine, it creates the audience, which creates a need for the impression that the price of the reader to be loyal to the magazine, due to subscription is a bargain, and further the loyalty the editor has shown them. influences the reader in subscribing.
  • 5. ‘NME THIS WEEK’ shows that the NME is similar to what is featured on the cover page, and again stands out on the primarily black and white page, especially due to the bright tone of The use of a band index helps the colour. the reader find what interests them and look for it straight away, and allows them to skip articles about bands that may The use of an image not interest them at all. It also from the gig helps to makes the magazine seem establish a better more personal to the reader, visual effect of what as it feels like the magazine the gig was like and has done them a favour by helps to further the categorizing the contents of connection that the the magazine. reader feels to the article and making it seem as if they were part of the gig. The main article feature, mentions ‘Everyone’ creating a more personal connection to the reader and making it seem like they are part of the article featured. The use of this buzzword also helps establish a relationship between the loyal readers and the The contents feature a subscription magazine itself. advertisement on it, so as to lure the audience in and sign up. The text stands out on the black background, due to its yellow colour, which makes it appear very bright. Also the fact that it is the only text on the page to use yellow colour makes it stand out further on the contents page.