12. Fact of Life #1: We Don't read pages. We scan them.
13. Fact of Life #1: We Don't read pages. We scan them.
14.
15. We choose the first reasonable option FACT OF LIFE # 3 : We don’t figure out how things work. We muddle through. Have you ever seen people typing a URL in search box?
38. Web Navigation – Conventions Sections, Subsections and Utilities Sections - primary navigation Subsections - secondary navigation Utilities – important elements that are not part of content Hierarchy