Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.

1. WELCOME!

2. WHAT IS 8 SECONDS?
8 Seconds is a business consultancy with two primary focuses.
The first is sales and marketing guidance and assistance.
The second is introducing the benefits of the digital age where suitable and wanted.

3. MARKETING MYTHS
1.All marketing is expensive.
2.Marketing is just a good logo and some advertising.
3.You needs loads of time to do it well.
4.My business doesn’t need marketing.

4. MARKETING MYTHS
BUSTED!
Marketing is…
Exciting
Changing
Dynamic
Emotional
Consistent
Strategic

5. SO… WHAT THE? HOW THE?
By Identifying:
Your brand VOICE
Your target MARKET/S
Creating a Marketing Strategy & action plan.

6. YOUR BRAND VOICE
QUESTION:
If your business was a person, who would they be?

7. YOUR BRAND VOICE
Your brand voice is
EVERYWHERE!
Every touch point for your business is an experience a client can have…

8. YOUR BRAND VOICE
Touch points include:
Phone calls
Service at the counter
Social media
Business cards
Brochures
Storefront
Emails
Website
Email newsletters
The copy for brochures & website
PLUS PLUS PLUS –GOES ON!

9. YOUR BRAND VOICE
Your brand voice should
dictate your actions and words.
How you conduct your business.
How you want to be perceived.
Where you advertise.
It should shape your client experience at every opportunity & touch point.

10. YOUR TARGET MARKET
Think about:
Who are they?
Where are they?
Characteristics
Demographics
Age group
Marital status
Lifestyle

11. YOUR TARGET MARKET
We look from the inside out
to better understand our market.
By doing this, we understand them, and can identify the problem they have when they come to us (WHY) and provide solutions in a manner which appeals to them.

12. YOUR TARGET MARKET
So again,
Speak in a way that shows you understand them, their problems and that you have their solution.

13. YOUR MEDIA
Are all your marketing
efforts working in harmony?
Brochures?
Website?
Business cards?

14. YOUR WEBSITE
What about your website?
Does this reflect your business?
Can you be found online?
According to marketing expert Tim Reid, you are who Google says you are in this day & age!

15. WEBSITE
1.Can you log into the back end of your site?
2.Is your site responsive?
3.Do you have Google Analytics set up?
4.Webmaster tools?
5.Do you have video content on there?
6.Do you have testimonials?
7.Have you got this hooked up to social media?
8.Do you have an opt-in page for people to sign up to your updates? (That is your GOLD)

16. WEBSITE
What Google can do for YOU.
Tell you where people are coming from.
Tell you how long they are staying for.
Tell you how they are looking at your site. (Mobile, tablet)
Tell you what kind of browser they are using.
Tell you what they are looking at.
Tell you their age range, and interest information.
Give you a report if your website crashed (Webmaster tools) –data!
FREE.

17. WEBSITE
Tricks of the trade!
YOAST
Keyword, SEO Plugin for Wordpress sites
SUMOME
Opt-in to your database pop-up, not an annoying or offensive one!
MAILCHIMP
E-newsletter, Email campaign software

18. OTHER OPPORTUNITIES
Be DISRUPTIVE.
Think about what you do now, and what you could do to re- ignite interest of your clients, and spark an interest from new ones.
Specialist talks?
Regular E-Newsletter updates?
Record a video with helpful tips?

19. SOCIAL MEDIA
Can be such a dirty word!
What to post?
30% your product
30% endorsements
30% useful info
10% fluff!

20. SOCIAL MEDIA
Not sure where your
audience are?
ASK THEM.
No content? Are you sure?

21. SOCIAL MEDIA
What are the 5 questions you get asked the most in your business every week?
Do you often have specials?
Do you work with other companies in town?
Do you sponsor local community events?
Do you find cat & dog videos funny?!

22. WAIT? WHAT’S THAT?
BACK TO THOSE
5 most asked questions…
Why not repurpose this content?
Make into an e-book or flyer which people can receive in exchange for providing their email address =
GROWING YOUR DATABASE AND LEAD NETWORK! HURRAH!

23. BACK TO SOCIAL MEDIA
Tricks of the trade!
Hootsuite
Feedly
Swayy
Scoop.it
Facebook pages
Google + / Places
Pinterest
Mention

24. NEED TO CREATE AN AD?
Cheat sheet!
Take these factors into consideration every time…
1.Ensure it is benefit driven and that is clear
2.Be crystal clear as to who you are speaking too
3.People are busy –KEEP IT BREIF! Delete all unnecessary words.
4.Do something different…
5.Have a clear call to action
6.Have a clear goal so you can measure success
7.Select your medium wisely

25. THE HOLY GRAIL
Let’s get a
plan man.

26. MARKETING STRATEGY
Consider this when
considering your marketing strategy:
What has worked in the past year?
What hasn’t?
How much money have you spent?
What was the cost per sale?
What was the cost to acquire a new client vskeeping an existing one?
What is your strategy in each medium?
BE CLEAR ABOUT YOUR GOALS.

27. O AND ONE LAST THING
MARKETING
Is supposed to be exciting.
It is about trying new things, and adapting in different situations.
And guess what we have a challenge!
Are you ready to kick up your heels?

28. THANK YOU!
TOLITA DUKES
www.8seconds.com.au
tolita@8seconds.com.au
Stay in touch!