8. The Growth of
Digital
Storytelling
"Facts bounce off of people. Stories go in.
But stories on their own don't cut it. You
have to have a good story."
- NICK MOORE, Chief Creative Officer, Wunderman New York
"Be authentic to your brand and put people
at the center. Think about why they would
care and why they would share."
- ADAM BERGER, Creative Strategist, Facebook
"You have to come up with something
authentic and something honest. If a story
rings false to people, they aren't going to
retell it."
- MIKE NIZZA, Editor, Esquire Digital
9. If content is at the heart of digital marketing, then audiences are at the
heart of digital storytelling
If content is at the heart of Digital Marketing, then audiences are at the heart of Digital Storytelling. At 8 Million Stories, we bring the two together.