1. Presented by
Santosh Nehariya 35
Piyush Maheshwari 30
Pankaj Jain 22
Dilip Pandey 38

2.  Founded in 1984 by Michael Dell
 Headquarter in Round Rock, Texas
 Most preferred computer system company
 Employs more than 2 lac people in 85 countries

3. Based on simple concept: Best understand
consumer needs and efficiently provide the
most effective computing solution to meet
those needs by selling computer system
directly to consumers

4.  Large Enterprise
 Public
-Government
-Educational Institutions
-Healthcare & Life Sciences
 Small and Medium Business

5. q. What is Dell’s strategy?
 Business Strategy
 Marketing Strategy
 Manufacturing Strategy

6.  A direct relationship is the most efficient path to the
customer
 Customers can purchase custom-built products and
custom-tailored services.
 Dell is a low-cost leader.

7.  Dell provides a single point of accountability for its
customers.

8.  Product
- Enterprise (Storage, Servers)
- Services ( Transactional, Outsourcing)
 Price
 Place of Production
 Promotion

9.  Just in Time
 Build to Order
 Mass Customization Strategy

10. Q. hoW Do Dell’s control systems help
execute the firm’s strategy ?
 ROIC
 Average Selling Price
 Component Purchasing Cost

11.  Selling and Administration Cost
 Account Receivable Day
 Account Payable Days

12.  Cost savings through lower investment in
inventory.
 Improved product cycle time.
 Elimination of excess and obsolete
materials.
 High degree of flexibility and fast response
to changes in the marketplace.