Abstract: LeanUX is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant + known aspects of your product. Assumptions Mapping is a LeanUX exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away. Learning Outcomes: How to use Assumptions Mapping to illustrate risk & focus your experimentation How LeanUX is bridging the gap between Design Thinking and Agile What leadership and facilitation styles you'll need for LeanUX to thrive in your organization

1. Intro to Assumptions Mapping
Agile2016 - Atlanta, GA
David J Bland - July 2016

2. +A message from
David J Bland.
I’ve been helping corporations fill in the gap between Design
Thinking and Agile with Lean Startup.
Overall this is part of a bigger corporate shift I see in modern
organizations from large batch, project based work to small
batch, product based work.
The following workshop uses the same tools and techniques
that I’ve personally applied to Fortune 500 companies while
launching corporate Minimum Viable Products in the market.
I hope it resonates, since I truly believe this is the future of
product.
…and yes, you’ll get the slides :)
@davidjbland

3. @davidjbland
Design Thinking

4. @davidjbland
Design Thinking
Agile

5. @davidjbland
Design Thinking
Agile
“As a Unicorn….”

6. The Lean Startup
Eric Ries
@davidjbland
LeanUX
Jeff Gothelf & Josh Seiden
Business Model Generation
Alex Osterwälder

7. The Lean Startup
Eric Ries
@davidjbland

8. @davidjbland
BUILD
Adapted from Eric Ries

9. @davidjbland
BUILD
MEASURE
Adapted from Eric Ries

10. @davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries

11. @davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries

12. @davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries

13. @davidjbland
Start with LEARN

14. @davidjbland
LEARN
Adapted from Eric Ries

15. @davidjbland
What do we need to LEARN?

16. @davidjbland
LEARN MEASURE
Adapted from Eric Ries

17. @davidjbland
What do we need MEASURE to LEARN?

18. @davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries

19. @davidjbland
Do we need to BUILD to MEASURE to LEARN?

20. @davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries

21. @davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries

22. @davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries

23. @davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries

24. @davidjbland
LeanUX
Jeff Gothelf & Josh Seiden

25. @davidjbland
time
Uncertainty Fidelity

26. @davidjbland
Business Model Generation
Alex Osterwälder

27. @davidjbland Adapted from Eric Ries

28. @davidjbland Adapted from Eric Ries
assumption
assumption
assumption
assumption
assumption
assumption
assumption
assumption
assumption

29. Three Types of Assumptions
Feasible
Desirable
Viable
Do they want this?
Should we do this?Can we do this?
Adapted from Larry Keeley, Doblin Group@davidjbland

30. Desirable & Viable?
Desirable
Viable
@davidjbland

31. Desirable & Viable?
@davidjbland

32. Desirable & Feasible?
Feasible
Desirable
@davidjbland

33. Desirable & Feasible?
@davidjbland

34. Feasible & Viable?
Feasible Viable
@davidjbland

35. Feasible & Viable?
@davidjbland

36. Assumptions Around All Three
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland

37. @davidjbland
Now It’s Your Turn

38. @davidjbland
Choose an Opportunity to Disrupt the Agile
Product Ecosystem.
1. Virtual Reality for Agile
2. Artificial Intelligence for Agile
3. Augmented Reality for Agile

39. @davidjbland
Declare Your Assumptions

40. @davidjbland
Write
answers
on orange
stickies

41. @davidjbland
Write
answers
on green
stickies

42. @davidjbland
Write
answers
on blue
stickies

43. @davidjbland
Map Your Assumptions

44. @davidjbland
known unknown
important
unimportant

45. What assumptions
are unknown +
important?
Show & Tell
@davidjbland

46. @davidjbland
known unknown
important
unimportant
leap of faith
assumptions

47. @davidjbland
known unknown
important
unimportant
defer
commitment

48. @davidjbland

49. Leadership Around All Three
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
Design Lead
Product LeadTech Lead

50. @davidjbland Adapted from Eric Ries
FEASIBILITY
Build, Borrow, Buy ?
DESIRABILITY
Customer Development
VIABILITY
Sanity Check

51. @davidjbland http://blog.strategyzer.com/posts/2016/6/20/why-companies-fail-how-to-prevent-it

52. @davidjbland
Assumptions Map Experiment Board

53. @davidjbland
Assumptions Map Experiment Board

54. @davidjbland
Assumptions Map Experiment Board

55. @davidjbland
To Recap
1. Mind the gap between design thinking and agile
2. Declare your assumptions as a team
3. Focus your experimentation on unknown + important

56. @davidjbland
QUESTIONS

57. Now What?
@davidjbland
We’ll donate 30 minutes to help you sort things out at http://precoil.com
david@precoil.com

58. Modern Teams
Cross Functional
Engineering, Product,
Design and other roles if
needed.
100% Dedicated
Create space for the team
to only focus on this
initiative.
Data Influenced
Continue to measure
outcomes, not just deliver
features.
Diverse
Team members vary in
race, ethnicity, gender, age
and other dimensions.
@davidjbland
Customer Centric
Desire to create deep
customer empathy and
solve painful problems.