As presented at the IAB UK London's offices on 23rd April 2015. 7thingsmedia Founder & CEO, Chris Bishop, gave a detailed introduction to the ‘Internet of Things’ and then looked forward to examine what is around the corner. The presentation looks at who the early leaders are, what it is now and where it will go. It examines when it will truly enter the mainstream market and what effect it will have on home life, the city, our industries and the environment.

1. IAB UK
AN INTRODUCTION TO
THE INTERNET OF THINGS
CHRIS BISHOP, FOUNDER & CEO, 7THINGSMEDIA
23 APRIL 2015

2. Affiliates
LONDON | NEW YORK | SINGAPORE
Display
International
Leadgeneration
Mobile
PPC
SEO
Socialmedia

4. The Internet of Things
DEFINITION
The Internet of Things (IoT) is a scenario in which objects,
animals or people are provided with unique identifiers and the
ability to transfer data over a network without requiring
human-to-human or human-to-computer interaction.
“THINGS”
Embedded Computers.
Kevin Ashton, P&G in 2009

5. What is new?
INTERNET OF PEOPLE INTERNET OF THINGS

6. Location
Which why I’m holding it
Light in the room
It can see it’s surroundings
Communicate on a network

7. Knows the temperature in the room
Knows my location
Knows when I wake / sleep
Knows my home / out of home patterns
Communicate on a network

8. IAB UK
THIS MORNING

9. Wristband (knowing my sleep cycles)
selects the most opportune moment to
wake me up.
Gently vibrating and flashing a light
…and when that happens it
commences a chain of events that start

10. …the wristband talks to my lights who
are listening as to when to switch on

11. …the wristband also tells my
thermostat to pre-cool my room and
also switch off any further unnecessary
heating as I’m soon to leave my flat

12. …My coffee
machine starts up

14. …as does my
toaster

15. e door knows when I’ve had
ast, how long it will take me
my car and prepares to
se when I’ve left

16. My jacket has hug sensors in it to
remind me I’ve not yet hugged my
girlfriend

17. Hand-locking your door is so third-
quarter nineteen ninety nine!
My device does that and I can also
check remotely…

18. IAB UK
WHEN?

19. Current size?
Gartner says currently
4.9billion connected
"Things“
…rising to 25bn by 2020

20. Economic growth by 2020
Automotive
$202 billion
Healthcare
$69 billion
Consumer Electronics
$443 billion
Utilities
$36 billion

21. Gimmicks?

22. What shouldn’t be connected?
• Should we all be micro-chipped?
• Tracking implants in children?
• Animals?

23. Security
• What if your thermostat told the
buglers when you are out?
• What if your monitor linked to
Google Flu trends leaked your
personal health information?
• Is your Tesco/AMEX-linked fridge
as secure as your Online Banking?

24. IAB UK
HOW DO WE APPLY TO
SOLVE A PROBLEM

25. Health

26. LIVE Periscope: Junction 7, M25

27. Autonomous intersection management

28. IAB UK
WHAT DOES THE
INTERNET OF THINGS
NEED TO SUCCEED?

29. CHANGE IS BAD
- Radio
- Telephone
- Personal computer
- Internet

30. What IoT needs to succeed
• IoT is here, but our work is just beginning
• Resistance in change
• Understanding: “Machines do analytics; humans do analysis”
• Let’s lose the gimmicks
• Investment

31. What IoT needs to succeed
Mark Weiser, Computer Scientist
“The most profound technologies
are those that disappear. They
weave themselves into the fabric of
everyday life”

32. fin.
Confidential Information
This document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed.
All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material.
All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged.
Copyright © 2015 7thingsmedia LTD.

33. Get in touch!
Chris Bishop
Founder & CEO
7thingsmedia
chris.bishop@7thingsmedia.com
@cpbishop
@7thingsmedia