2. WHO WE ARE
• Established in 2013 as a result of two highly
successful and well established consultancies
namely; Inzalo Communication and HMC
Seswa
Each with more than 30 years experience
• Longstanding clients and track record
• Committed to innovation and effective
implementation
• Offering tailor made strategies and solutions
specific to our clients’ needs
7. WHAT IS BRANDING?
Creating a unique name and image for
a product in the consumers' mind
through:
• Advertising campaigns with a
consistent theme.
• Branding aims to establish a
significant and differentiated
presence in the market that
attracts and retains loyal
customers.
8. HOW TO BRAND YOUR COMPANY?
Logo
ProfileMessaging
Product
9. HOW TO BRAND YOUR COMPANY?
Logo:
• A logo is a quick visual that reminds clients
and potential customers of your company’s
identity.
• The consistency of a logo and branding
shows great attention to detail, which
implies that your business will deliver a
consistent customer experience.
Company Profile:
• Help streamline your organisation’s
identity.
• Build the image and credibility of your
business.
• Summarise your organisation’s purpose,
history and culture.
• Present key information to potential
customers and investors, the general public
and the media.
10. HOW TO BRAND YOUR COMPANY?
Product:
• Explain what your company is
in one sentence
• What are the most important
services do you offer?
• Messaging:
• What are the top 3 points you
want to say about your
company?
• What are the top 3 points you
want people to know about
your company?
13. Why do you need core values?
• Core values are what support the vision, shape the culture and reflect what the
company values. They are the essence of the company’s identity – the principles,
beliefs or philosophy of values. Many companies focus mostly on the technical
competencies but often forget what are the underlying competencies that make
their companies run smoothly — core values. Establishing strong core values
provides both internal and external advantages to the company:
• Core values help companies in the decision-making processes. For example, if one
of your core values is to stand behind the quality of your products, any products
not reaching the satisfactory standard are automatically eliminated.
• Core values educate clients and potential customers about what the company is
about and clarify the identity of the company. Especially in this competitive world,
having a set of specific core values that speak to the public is definitely a
competitive advantage.
• Core values are becoming primary recruiting and retention tools. With the ease of
researching companies, job seekers are doing their homework on the identities of
the companies they are applying for and weighing whether or not these
companies hold the values that the job seekers consider as important.
14. Your values
Golden Structures stands behind our name and our work because we
believe in maintaining
the three core business values that our company was founded on:
CUSTOMER SATISFACTION
When a disaster strikes your home or business, it disrupts every
aspect of your life. Golden Structures provides outstanding service
and results, which ensures the safety and satisfaction of our
clients. We help our customers understand the restoration process,
assisting them through each step, from filing a claim to
reconstruction. Golden Structures uses project management,
experienced technicians, and a licensed general contractor to ensure
the process remains on schedule. Our work isn’t done until our
clients are satisfied.
15. Your values
Golden Structures stands behind our name and our work because we
believe in maintaining
the three core business values that our company was founded on:
CUSTOMER SATISFACTION
When a disaster strikes your home or business, it disrupts every aspect
of your life. Golden Structures provides outstanding service and
results, which ensures the safety and satisfaction of our clients. We
help our customers understand the restoration process, assisting them
through each step, from filing a claim to reconstruction. Golden
Structures uses project management, experienced technicians, and a
licensed general contractor to ensure the process remains on
schedule. Our work isn’t done until our clients are satisfied.
16. QUALITY WORK
Golden Structures is a fully licensed and insured company. Our
technicians are certified by the IICRC, which ensures that our
customers receive a well-educated and experienced staff working to
restore their property to pre-loss condition. We respond to
emergencies 24 hours a day, 7 days a week, 365 days a year because
we know that disaster can strike at any time
INTEGRITY
Michael and the team from Golden Structures understand the stress
that any type of damage to your personal property will cause. We
believe our customers deserve honesty and compassion. No matter
the day or time, Golden Structures’ staff is available to answer any
questions or concerns
17. WHAT IS MARKETING?
Marketing is communicating the
value of :
• Product & Service
• Brand to Customers
For the purpose of:
• Promoting the Brand
• Selling the Product
• Selling the Service
19. HOW TO MARKET?
Target Audience / customer:
• B2B
• Consumers
• Stakeholders
• Media
Key Messages:
• Who you are
• How you work
• What makes you different
• Why your brand is relevant
20. HOW TO MARKET?
Timing:
• When should info go out?
i.e.: new product being released
• How often should info go out?
Avenues / tactics: For example
• Website
• Advertising
• Activations
• Social Media
• Public Relations
22. WHAT IS DIGITAL MARKETING?
• Digital marketing means
using digital technologies to
reach and engage with
consumers.
• The key objective is to
promote brands through
various digital channels
