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Pitch Deck 101

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The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.

Publicada em: Marketing

Pitch Deck 101

  1. 1. 101
  2. 2. HR Consultants Corporate Training Consultants Accountants Product design & innovation agencies Management Consultants Branding AgenciesSales Consultants Ad Agencies PR
  3. 3. Brand website Online ads
  4. 4. Brand website Online ads E-commerce SEM Social “Fun” apps
  5. 5. Brand website Online ads E-commerce SEM Social “Fun” apps “Serious” apps Digital service design Digital product design & testing Co-creation Crowdsourcing E-Learning E-Recruiting Digital transformation / change management Social analytics Digital supply chains
  6. 6. Accenture buying Fjord+ W+K aces social with Old Spice+ WCG buying predictive analytics firm + + WPP buying AKQA
  7. 7. Source: Joanne Davis Consulting
  8. 8. Source: Joanne Davis Consulting
  9. 9. the
  10. 10. business name what you do, not who you are current traction key presentation takeaways
  11. 11. Mohamad Gandara Chief Marketing Officer @ideaimaji Leads a team of generally smart people. Responsible for managing clients.
  12. 12. © Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
  13. 13. pitchthe
  14. 14. problem validation data personalize the problem quantify where appropriate
  15. 15. • • • • • • • • •
  16. 16. our
  17. 17. overview of product or service your value proposition & key benefits avoid technical specifications include imagery where appropriate
  18. 18. the
  19. 19. overall market size tiered breakdown of market penetration demonstrate credible market research opportunities for expansion graphs & charts are a plus
  20. 20. the
  21. 21. top three to five competitors similarities & key differences your competitive advantage charts & visuals make it simple
  22. 22. © Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
  23. 23. © Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
  24. 24. the
  25. 25. go-to-market strategy how you will reach your customers marketing channels campaign strategy
  26. 26. final
  27. 27. powerful visuals leave a lasting impression be consistent – themes, fonts, colors avoid stock templates & animations include logo, website, & social media info

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