The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.

1. 101

8. HR Consultants
Corporate
Training
Consultants
Accountants
Product design
& innovation
agencies
Management
Consultants
Branding AgenciesSales
Consultants Ad Agencies
PR

9. Brand website
Online ads

10. Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps

11. Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
“Serious” apps
Digital service design
Digital product
design & testing
Co-creation
Crowdsourcing
E-Learning
E-Recruiting
Digital transformation /
change management
Social analytics
Digital supply chains

12. Accenture
buying Fjord+
W+K
aces social with Old
Spice+
WCG
buying predictive
analytics firm
+
+
WPP
buying
AKQA

15. Source: Joanne Davis Consulting

20. Source: Joanne Davis Consulting

24. the

25. business name
what you do, not who you are
current traction
key presentation takeaways

26. Mohamad Gandara
Chief Marketing Officer @ideaimaji
Leads a team of generally smart people.
Responsible for managing clients.

28. © Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential

29. pitchthe

30. problem validation data
personalize the problem
quantify where appropriate

31. •
•
•
•
•
•
•
•
•

32. our

33. overview of product or service
your value proposition & key benefits
avoid technical specifications
include imagery where appropriate

34. the

35. overall market size
tiered breakdown of market penetration
demonstrate credible market research
opportunities for expansion
graphs & charts are a plus

36. the

37. top three to five competitors
similarities & key differences
your competitive advantage
charts & visuals make it simple

38. © Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential

39. © Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential

40. the

41. go-to-market strategy
how you will reach your customers
marketing channels
campaign strategy

42. final

43. powerful visuals leave a lasting impression
be consistent – themes, fonts, colors
avoid stock templates & animations
include logo, website, & social media info