What is Purpose? This infographic by innovation consultancy Mandalah showcases: - why companies need to work with a purpose - how to differentiate purpose from values, vision and mission - what the benefits are inside your organization Contact us at purpose@mandalah.com to find out how you can innovate with a purpose.

1. EXPANDED
GEOGRAPHICALLY
CHANGED TOP
LEADERSHIP
LAUNCHED
NEW PRODUCTS
PurposePurposeIf you know your why you can deal with any what,
who, where or when. Aristotle
66%
44%
48%
58%
37%
45%
33%36%
56%
believe their customers choose
brands not solely on price and
features but also on the basis of
social and environmental issues.
PwC’s Global CEO Survey, 2016
of CEOs52%
PROFITPURPOSE
THE BENEFITS OF PURPOSE
Conscious Innovation
Purpose is the positive difference
you can make for the world
Purpose is certainly not just a marketing issue
or positioning of your brand image. Purpose
shouldimpact every aspect of the firm.
Raj Sisodia, author of Conscious Capitalism, 2013
Strategy
HR
Financial
Marketing
Retail
How to differentiate?The Golden Circle framework
Simon Sinek,
author of Start with Why
2009
Share price % growth 1996 - 2011
P
P
WHAT IS PURPOSE?
is how you do it
is the difference you are
trying to make
are the
principles that
inform all
decisions and
strategies
WHY
does the company
exist?
does the company act?
HOW
does the company do?
WHAT
Purpose
Mission
Values
are the principles that inform
all decisions and strategies
Vision
is how you see the world after you’ve
done your purpose and mission
while an organization with purpose
mobilizes people and resources.
Sherry Hakimi, founder and CEO of Spaktures, 2015
An organisation without purpose
manages people and resources
Meaning at work works
Milleannials care more about the
people they work with, exciting work
and good mentorship and less about
money than hiring managers realize.
Elance - oDesk and Millennial Branding, 2014
PURPOSE INSIDE THE ORGANISATION
Purposefulness is not
about story telling
but rather story doing
Joey Reiman, The History of Purpose, 2013
P
P
1646%
157%
Purpose-driven
companies
S&P 500
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
86%OF GLOBAL
CUSTOMERS
believe that business needs to place at
least equal weight on society’s interests
as it does on business interests.
Global Consumer Journey Goodpurpose
Edelman, 2012
ACHIEVEMENTS OF PURPOSEFUL COMPANIES
prioritisers: companies that
already have a clearly articulated
and understood purpose
developers: companies that do
not yet have a clearly articulated
purpose but are working to
develop one
laggards: companies
that have not yet begun to
develop or even think about
purpose The Business Case for Purpose
Harvard Business Review, 2014
Since 2006, Mandalah has been helping
organisations innovate through human-centric
and purpose-driven products, services, strategies,
focused on ensuring their profitability while leaving
impact for both people and planet.
Paradoxically, companies with a
purpose tend to be more profitable
than those companies that are
solely profit-focused.
Raj Sisoda, Firms of Endearment, 2012