2. Overview
• Why Facebook for advertising?
• Things to consider
• Ad types
• Should you use it?
3. Why Facebook for
advertising?
• Approx. 1 billion(?) users worldwide
• Interesting items/promotions can go viral
• Great if your product/service fits a specific
demographic
• Currently cheaper clicks than Google
Adwords
4. Things to consider
• Typically people aren’t on there to buy
• Even if they are you don’t know where they
are in the buying cycle
• Traditional ads don’t display on mobile
devices
5. The Approach
• Ads are demographic based *not* search
based
• Typically works much better for B2C
rather than B2B offerings
• But with any advertising, test, test test!
6. Facebook Ad Types
• Initially split by internal or external ads
• Internal ads can promote a page or a post
• The promoted post can be a poll, video,
event, normal post
7.
8.
9. Internal vs External
• External can link direct to your
landing/squeeze page
• Some studies have shown that taking users
‘away’ from FB reduces response
• Internal pages can receive ‘likes’ after the
campaign has ended
10. Key things for ads
• Image is everything and its only 100 x 72
pixels - pattern interrupts
• Try setting up groups of ads with
demographic splits
• Always split test headlines
• Use quantcast.com for demographics
11. Should you use it?
• Depends on your product/service
• Ideally look to build a base of users from a
page and then slowly sell over time
• Start with a small budget and test!
