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Chief's Creole Cafe Business Proposal
1. Proposal to Find Creative Ways to
Bring in Customers
By Sam Engelman
February 9, 2014
Business Communication
2. Overview
Entrepreneurs
Elihu
and
Carolyn Brayboy announced
that
they
would
be
implementing a culinary arts
program once the Chief’s
Creole
Café
opens
in
December of 2014 (Brayboy &
Brayboy, 2014).
To clarify, the culinary students
would have the opportunity to
actually work at the St.
Petersburg
restaurant
(Brayboy & Brayboy, 2014).
http://downtownstpete.ilovetheburg.com/article/B
urg-Bits-Chiefs-Creole-Cafe-and-Sylvias-Cometo-Midtown/4245
http://www.tampabay.com/news/business/realest
ate/new-retailers-opening-on-22nd-street-s-in-stpetersburg/2142406
3. The Opportunity
In
order to really
convince the target
markets into eating at
Chief’s Creole Café, I
highly suggest that Mr.
and Mrs. Brayboy should
focus on the following
items: live entertainment,
happy hour, theme nights,
daily food specials at a
lower price.
http://creolenycblog.wordpress.com/
http://www.oregon.gov/olcc/pages/ha
ppy_hour_advertising_guidelines.asp
x
http://www.moviepostersetc.com/MoviePostersEtc/1980s-posters-forsale-ff80818123929f420123c323326b289b-c.html
4. Audience Analysis: Why someone’s dining experience
is better at Chief’s Creole Café than any other local
restaurant?
Audience Benefit
#1: Customers can
learn about the
history and culture of
22nd Street South.
Audience Benefit
#4: Customers can
save money by
coming to the
restaurant for happy
hour, weekly sales,
food specials, and togo menu.
Target
Markets:
Anyone who
lives within a
five-mile radius
of the Chief’s
Creole Café
restaurant
location
(Brayboy &
Brayboy, 2014).
Audience Benefit
#3: Customers can
enjoy live music and
theme nights while
eating their meals.
Audience Benefit
#2: Customers can
try homemade and
fresh Cajun cuisine.