“All of these new mobile strategies are wonderful, sure. It’s great that people can pop out their mobile device and look up my business. But is a mobile app and mobile website really worth the money? Absolutely! Here are six simple ways that going mobile helps boost your bottom line.”
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
5 WAYS MOBILE MAKES SMALL BUSINESSES MONEY
1. 5 WAYS MOBILE MAKES SMALL
BUSINESSES MONEY
“All of these new mobile strategies are wonderful, sure. It’s great that people can pop out their mobile device
and look up my business. But is a mobile app and mobile website are really worth the money? Absolutely!
Here are six simple ways that going mobile helps boost your bottom line.”
2/25/2014
2. #1: INCREASED VISIBILITY & PURCHASES
• This is the most basic one. When someone in your area does a mobile search, and
you have a mobile app & website, you make it a lot more likely that they’ll be
heading into your location to do business.
• Put simply, having a mobile app & website opens up a new channel to help you
connect with customers. As a result, you’ll see more of them.
• Nothing complex about it, really. Having a mobile app & website just makes you
visible to a whole new audience.
2
3. #2: AVOID THE “NON-MOBILE PENALTY”
• If a mobile searcher comes to your site, and it isn’t mobile-optimized, they’re
going to have a bad time. This will lead them to avoid your site, and potentially
your business, in the future.
• The reality is, a non-mobile site is too slow, too difficult to use, and too unfriendly,
while a mobile-optimized site is a pleasure to use. If you don’t want to drive
mobile searchers into the arms of competitors, a mobile site is a must.
• A mobile app takes the mobile experience further and can help drive customer
loyalty.
• Having trouble increasing repeat buyers? Having trouble getting buyers to come
back after their first visit? Try offering a loyalty system using a mobile app to
reward customers for becoming repeat buyers. This has been proven to be an
effective marketing strategy!
3
4. #3: TAKE MARKET SHARE FORM COMPETITORS
• Be on the right side of the equation.
• Businesses that have mobile apps and mobile sites are continuously earning sales
that could have gone to the competition.
• But if the competition doesn’t have a mobile app or site, you’ve got a mobile
monopoly! We don’t need to tell you how valuable being the only game in town
can be (but we will anyway) – it’s a huge advantage for your business!
4
5. #4: CONNECT WITH NEW CUSTOMERS
• People who already know about your business are a valuable segment of the
market, but new customers are always welcome, right?
• Businesses spend plenty of money trying to reach new customers through mailers,
local ads, circular coupons, events, and more, but a mobile app is a simple, costeffective, 24/7 way to pull in new customers with a plethora of engaging features.
5
6. #5: INCREASED INQUIRIES, CALLS &
INFORMATON SHARING
• Even if a searcher doesn’t come to your location right away, you can plant the seed
with a mobile site.
• They can learn that you’re out there. Next time, they’ll be that much warmer to
the idea of using your business.
• By opening up an avenue for communications, you’ll increase awareness and
ultimately boost sales.
6
7. HOW TO GET STARTED
There you have it. Mobile Sites and Mobile Apps can help you make money in a
number of proven ways!
Contact Us Anytime
Call: 216.282.4APP (4277)
Email Us at: info@529apps.com
Visit our website at: www.529mobile.com
7