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5 things to understand
when pitching bloggers
Bloggers don’t have editors
    Bloggers work on their own,
   and make their own decisions
on what they will publish and when.
Follow before pitching
Follow targeted bloggers before you send any specific pitch.
        Send them data they might be interested in,
                   respond to their posts.
Bloggers are into sharing
          It's all about the sharing of information.
          Many bloggers base their own success on
        how many eyeballs their content is attracting.
Help them by liking or sharing your bloggers’ posts, tweets etc.
Bloggers can be socially sensitive
The traditional journalist will often ignore bad pitches.
 The blogger, however, can make a big deal out of it.
           Know the rules before you pitch.
Establish
a long-term working relationship.
IFPR COMMUNICATIONS
A New Generation PR-agency | Uuden sukupolven viestintätoimisto

                             More
                    facebook.com/ifprfinland
              linkedin.com/company/ifpr-finland-oy

                            Contacts
                    linkedin.com/jukkalaikari
                   linkedin.com/ilonakangas

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IFPR Communications 5 things to understand when pitching bloggers

  • 1. 5 things to understand when pitching bloggers
  • 2. Bloggers don’t have editors Bloggers work on their own, and make their own decisions on what they will publish and when.
  • 3. Follow before pitching Follow targeted bloggers before you send any specific pitch. Send them data they might be interested in, respond to their posts.
  • 4. Bloggers are into sharing It's all about the sharing of information. Many bloggers base their own success on how many eyeballs their content is attracting. Help them by liking or sharing your bloggers’ posts, tweets etc.
  • 5. Bloggers can be socially sensitive The traditional journalist will often ignore bad pitches. The blogger, however, can make a big deal out of it. Know the rules before you pitch.
  • 7. IFPR COMMUNICATIONS A New Generation PR-agency | Uuden sukupolven viestintätoimisto More facebook.com/ifprfinland linkedin.com/company/ifpr-finland-oy Contacts linkedin.com/jukkalaikari linkedin.com/ilonakangas