KEYNOTE: The State of Diverse Entrepreneurship and the Funding Landscape
Speaker: Lorine Pendleton
Investment Partner, Portfolia
Member, Pipeline Angels
NY Chair, TIGER 21
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Unity & Inclusion NYC: Lorine Pendleton
1. THE STATE OF DIVERSE
ENTREPRENEURSHIP & THE
FUNDING LANDSCAPE Presented by: Lorine
Pendleton
Unity &
Inclusion
Summit NYC
May 2018
2. DISCUSSION
• Introduction
• Trends for Diverse Entrepreneurs &
Companies
• The Funding Landscape
• What Diverse Entrepreneurs Can
Do
• Q&A 2
3. INTRODUCTION
• Investment Partner - Portfolia
• Pipeline Angels Alumna 2013 and Member
• NY Chair ofTIGER 21
• Diversity Consultant – PendletonVentures
• Former entertainment attorney
• Startup experience SelectMinds and
Community Connect with exits
• Guest Judge on BET/CentricTV "Queen Boss"
pitch competitionTV show (premiered winter
2017)
• Brown University (BA - Economics) and New
York Law School (JD)LORINE PENDLETON
3
I’m the founder and principal of Pendleton Ventures
Provide advice to companies on their diversity initiatives including:
attracting and retaining diverse talent,
Levergaing diversity in all aspects to drive innovation
increase sales
tap new markets
solve problems
drive value
increase impact
I’m passionate about diversity because in my career I often find myself as the only black person and/or woman in the room
Tell stories
- Diversity comes in all shapes and sizes
- Pay attention to diversity of thought, not only to demographic diversity
Endless studies have shown that companies who are diverse in all regards (gender, race, experiences, etc.) outperform organizations who are homogenous
Endless studies have shown that companies who are diverse in all regards (gender, race, experiences, etc.) outperform organizations who are homogenous
Endless studies have shown that companies who are diverse in all regards (gender, race, experiences, etc.) outperform organizations who are homogenous
Global Entrepreneurship Monitor - surveyed nearly 6,000 people between 18 and 74 in the US about their entrepreneurial habits.
Typical woman who had just started a business with only $10,000
Women reported needing only half as much money as men, twice as likely to rely on family members for funding than men
Women started their businesses much later in life between 35 and 44 while men started between 25 and 34.
Conclusion - women start on a shoestring budget because they are likely to be more efficient or they're given less money.
TechCrunch Study conducted in 2015 and 2016 on women in VC and their impact on female founders
Purpose was to determine:
how many women are true investing partners at the leading venture and micro-venture firms. While everyone knows that the number of female investing partners is very limited, we aimed to establish a well-defined baseline against which to measure future progress.
explore which venture firms have the strongest track record of supporting startups with at least one female co-founder.
Bias Creep – Promotion vs. Prevention
Entrepreneurs can learn to respond to these questions to their advantage
VCs should hire more women & diverse VCs to avoid blindspots
Some VCs Do Not Know Diverse or Women Entrepreneurs
VCs should expand their VC circle
Entrepreneurs should go where the investors are
Seek investors who “get it”
Pipeline Angels has over 200 members and has invested over $4 million in 30+ companies.
Golden Seeds has 275 members, invested in $90+ million in 85+ companies.
Astia Angels has invested in 45 companies nearly $15 million
Portfolia Funds – affinity funds (consumer, enterprise software, Active aging). Each fund has up to 99 investors and each fund invests about $100K in 10 companies. To date they have 3 funds which have invested $3.5 million in 30 companies.