Axa Assurance Maroc - Insurer Innovation Award 2024
turntable.fm, SMASH summit Presentation
1. product pulse
by billy chasen
turntable.fm
Sunday, September 18, 2011
2. • First truly social music network.
• 625,000+ users in little over 3 months.
• 100% "word of mouth."
turntable.fm
Sunday, September 18, 2011
3. Where I pull inspiration
from
• Identifying offline behaviors that don't exist
or suck online (turntable).
• Being aware of times I can't find a tool
online (chartbeat).
• Wouldn't it be cool if… (be leery!).
Sunday, September 18, 2011
4. • Identify what doesn't
Fail fast work.
• Listen to community,
but don't let them build
product (If I'd asked
customers what they
wanted, they would have
said "a faster horse" -
Henry Ford).
Sunday, September 18, 2011
5. Fail signs
• You (and others on team) stop
using the product.
• Metrics on everything, cohort
analysis.
• Don’t be the only one who
doesn’t see the writing on the
wall.
• Trust your gut.
Sunday, September 18, 2011
