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Joe Zadeh, Airbnb presentation at Lean Startup SXSW, Austin
- 15. VALUE: Hosts with professional photography will
get more business.
GROWTH: Hosts will sign up for it.
- 17. Concierge MVP
Receives
Host Accepts Offer Schedules Facilitates Completion
Email
Recruits Uploads to Pays via
Concierge photographer
Recruits hosts Assigns Shoot
Listing PayPal
Installs Uploads to Receives
Photographer Schedules Shoots
Dropbox Dropbox Payment
- 23. AIRBNB PHOTOGRAPHY
Requests Receives cleans Receives
Host Photography Schedules Facilitates
confirmation space Confirmation
Makes offer to hosts in market
Resurrects Assignment Receives Listing
System Notifier
backlog Algorithm Confirmation Updated
Fills out Receives Receives
Photographer Reassignment Schedules Shoots Uploads
profile assignment Payment
Reassignment
Flags
Operations Recruits photographer
Monitors Pays
Coordinator photographer and sets rate
(USD)
- 24. AUTHENTICATION
GEOCODING
EXISTING CODE → USER PROFILES
PHOTO UPLOADER
EMAIL NOTIFICATION
- 31. LOOK AT ALL TYPES OF DATA
Host email conversion (high)
Photoshoot turn-around (fast)
Photographer decline rate (low)
% of listings covered (low)
- 32. If we could automate payments to photographers,
we could spend more time recruiting.
- 42. “Let’s have our Customer Support team offer
Photography when someone calls in.”
- 67. 1500 cities
35,000 shoots
500,000 photos
it all starts by meeting your users.