1. Making ticket sales succesful
facebook.com/boletia www.boletia.com @boletia

2. Ticket sales =
Ticketmaster &
Superboletos
Owners of massive events market (you
know...huge concerts, 1st leg soccer matches)

3. Tickets for medium-sized
and small-sized events:
That’s another story

4. Market size:
2.5 billion dollars
Ticket sales for symposiums, workshops,
food & wine events and social. Every year.
Only in Mexico.

5. How event organizers sell
their tickets, then?
HTML Forms, Bank Deposit. If you use
Paypal you’re modern and cool.(Seriously,
Paypal)

6. What event organizers
want in those segments?

7. An affordable solution
They can’t pay “activation” fees.
They don’t want to build proprietary systems.
The don’t want to rent ticket platforms.

8. Customizable sales process
- Create tailor-made ticket sales strategies
- Use discounts, coupons to build
expectation
- Be able to ask any extra info from their
attendees

9. Receive payments through
multiple channels
Payment flexibility is crucial to receive pre-
event sales

10. We created Boletia to fill
the gap
First, it was an MVP for making ticket sales
easy for the medium and small-sized events.

11. Our numbers to date
+ 350 sold events
+ 300k US$ in ticket sales
10,000 tickets sold (+ 10,000 free ones)

12. What did we learn?

13. There’s a huge amount of
events happening.
Everywhere, everyday

14. It’s not the # of events
you have, it’s the % of
tickets you sell for each
event
Solutions:
Make easier selling the day of the event
P2P sales

15. Events need help getting
audience
Solutions: Online directory, user profiles

16. You need a strong
technical team
We brought to the team 2 technical co-
founders of other 500 Startups companies.
Best decision so far

17. New features should mean
happier clients & new ones as
well
Gather needs from potential clients and
obtain feedback from current ones.
Structure how you collect it.
Make this knowledge drive your efforts.

18. Communicate what goals
pursue the work being
done in each area
People want to have a sense of direction
and achievement. Don’t overestimate their
trust.

19. Thanks!
Lets keep in touch!
Joshua Francia Torres - CEO
Twitter: @joshuafrancia
Email: jfrancia@boletia.com