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Customer Acquisition on Facebook

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500 Startups
500 Startups

customer acquisition talk by Ankur Pansari, Facebook from Smash Summit conf (NYC Sept 2011)

Tecnologia
1 de 30
SMASH Summit Ankur Pansari Partner Engineer, NYC facebook.com/ankur [email_address]
Agenda Welcome Social Design Tangibles F8 2011 Q & A
Quick Stats
800+ million users
70% outside U.S.
250+ Million users use apps on Facebook every month
Social Design
Identity Community Conversation
Identity Conversation Community
Principles of a Great Social Experience ,[object Object],[object Object],[object Object]
Use Personal Information and Connections
Social Context
Make it easy to Share and Give Feedback
Conversations & Context
Social Context & Easy to Share
More Contributions ›› More Activity More Activity ›› More Contributions
The Tools
Increase traffic with Like button ,[object Object],[object Object],[object Object],[object Object]
Post-event sharing increases conversion ,[object Object],[object Object],Post-purchase sharing can increase conversion by 2-3x
Send Button ,[object Object],[object Object]
Comments Plugin v2 ,[object Object],[object Object]
Identity & Personalization Registration Login Allow users to easily sign up/login to your website using their Facebook account ,[object Object],[object Object],Login Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site
Optimized Landing Page with user benefit messaging http://www.smashbox.com/socialshop
Personalized Experience upon Login ,[object Object],[object Object],[object Object],[object Object]
Pages Connect Create meaningful, long-lasting connections with both existing and new customers. Engage Create an ongoing dialogue with your customers. Test & Iterate Use your Page as means to experiment with social design.
F8 2011: What you need to know ,[object Object],[object Object]
Timeline
Custom Open Graph
Q&A
Ankur Pansari [email_address] http://developers.facebook.com

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Customer Acquisition on Facebook

Notas do Editor

  1. Over 70% of those users are outside the U.S.
  2. So on Facebook, obviously there ’ s a lot of social data to read. But there ’ s also a lot of places to interact. We have: - A composer at the top which lets you share anything from one place, right on the homepage - You can also give feedback on individual posts - You can answer questions - You can write on walls - You can chat with friends - You can see notifications of conversations that might need your input
  3. On Spotify, you can make comments and share songs to all your friends and ones individually.
  4. Facebook Confidential