The document discusses wisdom for small and medium sized businesses (SMBs) across four topics: time, money, economy, and mindset. It notes that SMB owners have little time and juggle many tasks, so products should integrate with their workflows. It also advises understanding SMBs' modest expectations but willingness to invest in growth, as well as the economic challenges they face. Finally, it suggests speaking to SMBs in plain language and gaining their trust through personal recommendations. The document promotes Lexity's platform for merchants to outsource services like onboarding, billing and reporting.
16. Time
Push notifications and tasks over email -
instead of waiting for them to login.
@akumar lexity.com
17. Time
Push notifications and tasks over email -
instead of waiting for them to login.
Design around the length of a ‘coffee
break’ - that’s how long they’ll have.
@akumar lexity.com
18. Time
Push notifications and tasks over email -
instead of waiting for them to login.
Design around the length of a ‘coffee
break’ - that’s how long they’ll have.
Get the experience right, or get on the
phone and help them out.
@akumar lexity.com
27. Money
Provable ROI will gain you fans. Measure
and report (and push this via email).
@akumar lexity.com
28. Money
Provable ROI will gain you fans. Measure
and report (and push this via email).
Pay attention to price granularity. Flat fee
pricing might not be most profitable.
@akumar lexity.com
29. Money
Provable ROI will gain you fans. Measure
and report (and push this via email).
Pay attention to price granularity. Flat fee
pricing might not be most profitable.
Revenue generation in the short term vs
profit in the longer term might be fine.
@akumar lexity.com
38. Economy
Model organic churn separately from
non-organic churn.
@akumar lexity.com
39. Economy
Model organic churn separately from
non-organic churn.
Understand realities of credit card
management.
@akumar lexity.com
40. Economy
Model organic churn separately from
non-organic churn.
Understand realities of credit card
management.
Model your pricing to capture the reality
of failure.
@akumar lexity.com
49. Mindset
Build simple, but not simplistic. Use
screenshots and hold their hand.
@akumar lexity.com
50. Mindset
Build simple, but not simplistic. Use
screenshots and hold their hand.
Raise awareness through domain
influencers, organizations and services.
@akumar lexity.com
51. Mindset
Build simple, but not simplistic. Use
screenshots and hold their hand.
Raise awareness through domain
influencers, organizations and services.
Engage in relevant forum boards, and
employ content marketing.
@akumar lexity.com
54. Lexity’s a la carte suite of functionality to
turn merchants into customers.
app • distribution
• onboarding
platform • billing
• instrumentation
• reporting stack
• user experience
pick any and all you need!
Proprietary and Confidential lexity.com
55. Are ecommerce merchants your customers?
Lexity’s App Platform was made for you.
Get in touch.
Amit Kumar
Founder & CEO, Lexity
@akumar / amit@lexity.com
@akumar lexity.com