Planning and booking vacation activities in Latin America is currently distressing and risky due to wasted time and lack of trust in online options. WePlann aims to solve this problem by providing an easy, localized, and trustworthy platform for Latin American tourists to book activities. Their platform has achieved over $2 million in gross revenues since 2015 with a lifetime customer value that is over 40 times the customer acquisition cost, demonstrating early traction and potential for growth in the large Latin American travel activities market.