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The good the bad the ugly of digital marketing
1.
4Ps Marketing The Good,
the Bad & the Ugly of Digital Marketing
2.
@MatthewPhelan > #MattChat
3.
@MatthewPhelan > The
big quiz
4.
Agenda • Change the
Agenda •The Ugly, The Bad & The Good • The Ugly (Outside in) • The Bad (Change needed) • The Good (Why I get up in the morning)
5.
Interviews
6.
The Ugly
7.
“The Content Bandwagon”
8.
“Big Data, Small
Data, Cardboard box thing” BIG DATA
9.
“Privacy Advertising”
10.
“Paid Links”
11.
The Bad
12.
“Brands pretending to
know consumers”
13.
“Budget Bias”
14.
“Hype of Google
Changes”
15.
“Enhanced Campaigns”
16.
“Selling Data” “My
data from…”
17.
The Good
18.
“Embracing Digital”
19.
“Brand conversation vs
Brand broadcasting”
20.
“Measurement”
21.
“Google Penguin”
22.
“The integration of
SEO & Social” Content SEO Social
23.
Summary
24.
The old way
25.
The new way
26.
Final thought “It's the
repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” Muhammad Ali
27.
Any questions?
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