Video Marketing is one of the most powerful internet marketing strategies for driving targeted, passive traffic to internet websites.
Search engines also love video so it is not that difficult to get to the #1 position in Google with a well optimized video.
Implement the following 10 steps and you will notice a spike in your internet marketing traffic.
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Top 10 Video Marketing Tips
1. Top 10 Video Marketing
Tips
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2. The marketer that uses video
marketing has a greater chance of
increasing traffic to their
websites and making more money.
To get that targeted traffic, you
ideally want to get your video to
the top of the Google search
results for your keyword.
Getting that #1 position is easier
than you might think if you know
the secrets.
3. Below, I have listed 10 ways to
use video marketing to get those
hungry buyers to your website as
quickly as possible. These 10
steps are just waiting for you
to try them.
4. Step #1: Pick a 'hot topic'
Follow the trends to see what
people are searching for. If
you know what they are searching
for, you can target markets that
will fill your pockets with
money. The best sites for trend
watching are Yahoo Answers and
Google Trends.
5. Step #2: Perform detailed
keyword research
Search engines zero in on
keywords to help deliver the
best results for a searcher.
There are tools available like
Keyword Elite that will help you
find the keyword phrases that
people are searching for.
6. Step #3: Decide on a theme for your
video
Don’t just create a video and throw it
up on YouTube. Figure out a theme that
fits both your product or service and
something that people will be searching
for. If you look at the most popular
videos on YouTube, they all have one of
the most common themes like sex, humor
or celebrity. Use this to your
advantage.
7. Step #4: Write the script
A video is like a miniature
movie. Would you go to a movie
with no plotline or sensible
dialogue? Of course not. Write a
script that will inform and
entertain while it sticks close
to the theme that you have
selected.
8. Step #5: Create the video
The amount of software that you can
use to create your video is almost
limitless. If you want to create a
video from a presentation on your
computer, try Camtasia or Cyberlink
Power Director. They can make that
simple PowerPoint presentation look
like a professional grade video in
no time.
9. Make sure that you add an
“intro” and “exit” to your video
that shows your website URL.
You do want people to visit your
site, don’t you? Add a free
giveaway as an incentive to
anyone that visits your website.
That is a sure way of luring in
visitors.
10. Step #6: Write a key word rich
headline
Remember the keyword list that
you created in step #2? Good.
Take one of the most popular
keyword phrases and build your
video title around it. That
will drive search engine traffic
to your site.
11. Step #7: Write a key word
description
In your video description, there
should always be a link to your
website that people can click and
visit you immediately.
Using a description that uses
popular keywords will add to your
chances of getting to the top of
the search engine results lists.
12. Step #8: Insert major key words
in the tags field
Once again, the keyword research
that you did in step #2 will be
helpful. These keywords should
be in your video tag field.
This will aid the search engines
in properly listing your video.
13. Step #9: Mass distribute your
video
Get your video out to as many
places as possible. There are
free tools like Tube Mogul that
will mass distribute your video
to dozens of video sharing
sites. More exposure + more
views = more money.
14. Step #10: Market Your Videos
Just because you have posted
your video, that isn’t the end
of your video marketing efforts.
Once you have a link to your
video, spread that link as much
as possible. Find sites that
are in your target market and
post the link to your video.
15. There should be plenty of blogs
and forums that you can find.
There are tools like Bookmarking
Demon that will uses social
media to drive traffic to your
video and your site.
16. If you use video marketing
properly, it will work wonders
for you. There is no need for
you to “reinvent the wheel” when
developing a video marketing
strategy. The blueprint has
already been laid out for you.
You just have to use it.
17. A great resource is YouTube
Destroyer. It has worked for many
others and can work for you if you let it.
Download it and give it a try.
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