4A's Transformation 2014 - March 18 - John Montgomery

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American Association of Advertising Agencies

Three Big Media Issues John Montgomery, COO, GroupM Interaction, USA Visit http://www.4astransformation.com for more information.

Marketing

Purpose
Our primary objective is to elevate media in all its forms as a crucial
component within the advertising industry and position media as a key
element in the mix of marketing solutions employed by our agencies’ clients.

The Three
• Cross Media Measurement
• Addressable communication
• Mobile readiness

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