MKTG205-1102B-20 Principles of Marketing discusses marketing and ethical practices. Marketing involves identifying customer needs and wants to determine target markets. It also involves designing appropriate products and services for these markets. The goal of marketing is to develop customer satisfaction through goods and services by understanding customer needs and developing high quality products. Marketing aims to guide an organization's goals and objectives through developing relationships with customers and business partners. The result is gaining market leadership by catering to customer needs with valuable products and services.
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1. MKTG205-1102B-20 Principles of Marketing
Topic: MKTG205-1102B-20 Principles of Marketing Marketing and Ethical
PracticesIntroductionMarketing is the task that revolves around the identification of the
needs and wants of customers, determining various target markets the entity can serve.
Marketing also leads to designing appropriate products and services that are appropriate
for this market. Marketing is the directing force of the organization; it guides and
determines what the organization should do to achieve specified goals and objectives within
a stipulated time period. The goal behind marketing is to develop and create customer
satisfaction goods and services (Lamb, Hair & McDaniel, 2008). This is arrived at by
developing a cordial relationship with its customers, the same as with both internal and
external business organizations. Marketing leads to an end result, i.e. gaining market
leadership as a result of having understood the needs of the customers and having
developed good quality and high valued goods and
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