Integrating PR, Search, and Social to Connect with Your Customers
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Integrating PR, Search, and Social to Connect with Your Customers
- 1. Integrating PR, Search, and Socialto Connect with Your Customers Presented by: Francis SkipperDirector of Search Marketing 451 Marketing
- 2. Marketing in Silos Search PR Social http://flickr.com/photos/photoinference/2758807891/sizes/o/
- 3. In the Past, Marketing was a Monologue BUY! BUY! BUY! BUY!
- 4. Then came search… …but still, only a 1-way communication
- 5. Everything Begins with Search
- 8. And don’t forget… …search is anytime, ANYWHERE
- 9. Marketing has Evolved into a Dialogue User Consumer Customer Person Audience Community Participant
- 10. So, that’s the story… …now what?
- 11. Can’t Work in Silos! PR Social Search
- 12. Things have changed SEO is Still Fundamental
- 14. 88% of search engine users who don’t find what they seek on the first three pages of search results will change engines or change their search term
- 17. Social is Where the Conversation Happens
- 19. Four Three Main Components of SEO Main Components of SEO
- 21. Add Tags
- 22. Easy Bookmarking
- 23. Help Your Content TravelGoal = BE FOUND
- 24. Dancing Deer Baking Co. Case Study
- 27. 17,000+ entries
- 28. Facebook fans increased 20%
- 30. Holiday Social Campaign Followers 3,434 Followers 23,896 Followers 25,780 Followers 2,409 Followers 34,928 Followers 17,051 Followers 48,652 Followers 15,117
- 31. 81 Targeted Blogs +
- 33. Public Relations …is not dead…
- 35. Press Releases Press Releases are nowweb pages Juicy backlinks Help “Dominate the page” Link directly to conversion page
- 36. PR Shapes the Story
- 37. The Meat House Case Study
- 38. Search
- 39. Search
- 40. c Search
- 41. Search
- 42. Search + Social
- 43. Search + Social + PR
- 45. Analytics
- 46. What to Measure and Monitor Social Tweets, Mentions, Likes, Hash Tags Followers, Friends, Fans Sharing, Recommending Conversations Search Rankings, Traffic Conversions Visitors from Twitter, Facebook, Blog Public Relations PR views, prints, downloads Secured Media Coverage Visits to website/social media sites
- 48. Take-Aways No More Marketing Silos PR can shape the message Social is where the conversation happens Search is where we capture demand Analytics Measure everything
- 49. All roads lead… …to YOUR BRAND
- 50. Who Is 451 Marketing? Founded in February, 2004 Headquartered in Boston with an office in Chicago A collaboration of 20 industry veterans committed to being best-of-breed public relations, search marketing, and social media specialists
- 51. We work with and build great brands:
- 53. SEO Leveraged Public Relations
- 55. Social Media Marketing
- 56. Social Media Strategy Development
- 57. Interactive Web Design & Dev
- 58. PR 2.0 (PR through Social Media)
- 60. Integrating PR, Search, and Socialto Connect with Your Customers Presented by: Francis SkipperDirector of Search Marketing 451 Marketing
Notas do Editor
- Q4/Q1 PR Value Add