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PLANNING
WITH EMPATHY
An approach to advertising planning designed to restore
humanity to marketing
THERE ARE 7 BASIC
HUMAN EMOTIONS
Images from Lie to Me – Fox.com
Self
                                      Actualization




                                         Esteem




                                      Love/Belonging




                                          Safety




DRIVEN BY                             Physiological




OUR ABILITY TO FULFILL OUR
INHERENT HUMAN NEEDS
Abraham Maslow's Hierarchy of Needs
planning with
empathy:
            Identify, Internalize, and
           Communicate, Recognize
             and empathize with the

             Basic Human Emotions
              attached to the Needs

         our clients brand are trying
                             to solve
PROCESS
FILTERS
New             Clout of Connectivity
Communication
and Info
Gathering
Paradigms
                Public display of personal dialogues and activities




New             Geo-Location
Technological
Capabilities    Always –On Connectivity

                Physical and Digital Convergence

                APIs – Easy integration with adopted networks and information streams
CASE
STUDIES
CONTACT   Luis Garrido
          www.440social.com
          @MaAdTwit
          (612)991-4429
          LuisGarridoSantos@Gmail.com

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Planning

  • 1. PLANNING WITH EMPATHY An approach to advertising planning designed to restore humanity to marketing
  • 2. THERE ARE 7 BASIC HUMAN EMOTIONS Images from Lie to Me – Fox.com
  • 3. Self Actualization Esteem Love/Belonging Safety DRIVEN BY Physiological OUR ABILITY TO FULFILL OUR INHERENT HUMAN NEEDS Abraham Maslow's Hierarchy of Needs
  • 4. planning with empathy: Identify, Internalize, and Communicate, Recognize and empathize with the Basic Human Emotions attached to the Needs our clients brand are trying to solve
  • 6. FILTERS New Clout of Connectivity Communication and Info Gathering Paradigms Public display of personal dialogues and activities New Geo-Location Technological Capabilities Always –On Connectivity Physical and Digital Convergence APIs – Easy integration with adopted networks and information streams
  • 8. CONTACT Luis Garrido www.440social.com @MaAdTwit (612)991-4429 LuisGarridoSantos@Gmail.com