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1. Examples:
Impact created by
naïve/unsatisfied
employees
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2. Domino’s Employees damage reputation
• Two Dominos employees
upload a video on
YouTube wherein they
performed “unsanitary
acts”
• The video went viral and
caused irreparable
damage to Domino’s
reputation
*Source: http://www.time.com/time/nation/article/0,8599,1892389,00.html
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3. Naïve fresher & Manager
• A teenage employee
(Burger King) celebrated
his birthday by taking a
bath in the utility sink at
the Burger King in Xenia
• Another employee
filmed and posted it on
Myspace
• Resulted in lost sales,
wasted executive time,
agency fees, energy to
rehire staff and correct
the problems in Xenia
*Source: http://bit.ly/NMmnop
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4. Agency’s employee sends rogue tweet
• An agency employee tweeted
from @ChryslerAutos that
outraged customers
• The Tweet said “I find it ironic
that Detroit is known as
#motorcity and yet no one
here knows how to f#*!ing
drive.”
• The tweet was deleted,
contract not renewed, the
employee was fired
*Source: http://sproutsocial.com/insights/2012/02/social-media-pr-disasters/
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5. Apologizing could get you into trouble, too
• Star Bucks, Argentina tweeted
“We apologize, as due to a
temporary supply shortage,
some shops are using national
cups and sleeves. Salutations.”
• Meant to be transparent but
gone against them – apologizing
for using local products!
• It became the top trending topic
in Argentina in hours
#pedimosdisculpas
(#weapologize)
• PR disaster for the company
*Source:http://tnw.co/Mvt7DT
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6. Summary
• A naïve/ unsatisfied employee on Social
Media can be dangerous for the reputation
of your Business
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7. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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