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Going Viral with
Facebook Applications




             www.42inception.com
Virality




           www.42inception.com
A Few Examples

   • Socialcam’s traffic from FB jumped from
     2M active users to 40M active users in 2
     weeks flat
        – Viddy, Socialcam’s competitor, grew from
          8M to 36M during the same period.
   • Pinterest’s traffic from Facebook peaked at
     14M monthly active users in March 2012.


Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa
                                   www.42inception.com
A Few More Examples

• Howzat Cricket has close to 1M monthly
  active users from Facebook.
• Budweiser’s Paint Your Face Application
  was used by 2.7M people during World
  Cup Soccer 2010.




Sources: http://bit.ly/dKJPWL   www.42inception.com
Open Graph Verb & Noun




            www.42inception.com
The User Permission




             www.42inception.com
The User Activity




              www.42inception.com
Activity on User’s Timeline




              www.42inception.com
Viral Loop




                 2. User Activity



1. Permission                           3. Publish




                4. Word of Mouth
                  www.42inception.com
Example: SocialCam



                User Activity



Permission                             Publish




             Simulated Word of Mouth
                 www.42inception.com
Action Links: Viral Loop on Steroid




              www.42inception.com
More Examples of Action Links




             www.42inception.com
Going Viral for eCommerce

Want, Love, Bookmark as verbs




         www.42inception.com
Payvment




Source: http://bit.ly/V9lI22   www.42inception.com
SneakPeeq




Source: http://bit.ly/V9lI22   www.42inception.com
Rule #1 of Publishing Activity




Think of Actions that Users can potentially
             take on your Site.

       Get Creative. Invent Actions.




                www.42inception.com
Rule #2 of Publishing Activity




Don’t make a person look stupid in front of
              his/her peers.




                www.42inception.com
Rule #3 of Publishing Activity




 Provide a Compelling Reason for Activity
     Viewers to Click on the Activity.




                www.42inception.com
Leverage Digital Marketing for Incredible Growth?
            Our Training is a click away!

                www.42inception.com




                   www.42inception.com

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Going Viral With Facebook Applications

  • 1. Going Viral with Facebook Applications www.42inception.com
  • 2. Virality www.42inception.com
  • 3. A Few Examples • Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat – Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period. • Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012. Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa www.42inception.com
  • 4. A Few More Examples • Howzat Cricket has close to 1M monthly active users from Facebook. • Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010. Sources: http://bit.ly/dKJPWL www.42inception.com
  • 5. Open Graph Verb & Noun www.42inception.com
  • 6. The User Permission www.42inception.com
  • 7. The User Activity www.42inception.com
  • 8. Activity on User’s Timeline www.42inception.com
  • 9. Viral Loop 2. User Activity 1. Permission 3. Publish 4. Word of Mouth www.42inception.com
  • 10. Example: SocialCam User Activity Permission Publish Simulated Word of Mouth www.42inception.com
  • 11. Action Links: Viral Loop on Steroid www.42inception.com
  • 12. More Examples of Action Links www.42inception.com
  • 13. Going Viral for eCommerce Want, Love, Bookmark as verbs www.42inception.com
  • 16. Rule #1 of Publishing Activity Think of Actions that Users can potentially take on your Site. Get Creative. Invent Actions. www.42inception.com
  • 17. Rule #2 of Publishing Activity Don’t make a person look stupid in front of his/her peers. www.42inception.com
  • 18. Rule #3 of Publishing Activity Provide a Compelling Reason for Activity Viewers to Click on the Activity. www.42inception.com
  • 19. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com