Content Creation Guidelines
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Hope you enjoy this deck on 'Content Creation Guidelines'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com
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Content Creation Guidelines
- 1. Content Posting Guidelines www.42inception.com
- 2. Tag Key Influencers in the Image www.42inception.com
- 3. Target Posting Appropriately www.42inception.com
- 4. Experiment with Timings Source: http://marketingcloud.buddymedia.com/ www.42inception.com
- 5. URL Shorteners are not really good Full Length URL 3 times high engagement rate URL Shortener URL Source:http://www.buddymedia.com/newsroom/ www.42inception.com
- 6. Keep it Short & Simple Post < 80 Chars 27% higher engagement rate Post > 80 Chars Source:http://www.buddymedia.com/newsroom/ www.42inception.com
- 7. Use Facebook.com For Publishing Posts External Facebook Publishing Tools www.42inception.com
- 8. Share SWF Interactive Files www.42inception.com
- 9. Posting Frequency www.42inception.com
- 10. Facebook Suggests 1-2 Posts A Day • Post get majority of its reach in < 24 hrs • More Posts => Less Engagement => Less Edge Rank => Less Reach www.42inception.com
- 11. Example: Page With 7 Posts/Day www.42inception.com
- 12. Posts Statistics Of The Same Page www.42inception.com
- 13. Factors To Consider For The Right Frequency • Ensure Quality for every post • Budget Engagement time for each post • How much is “too much” for your users – Engagement should not drop – Negative Feedback should not increase www.42inception.com
- 14. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com