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Rdia v-m-v
1. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 1
Vision / Mission / Values
Your business guides
2. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 2
Business Plan Pyramid
3. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 3
Simple Business Plan
• Vision
• Mission
• Values
• Objectives
• Strategies
• Action Plans
You can cover the broad sweep in one page.
4. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 4
Unique Selling Point
What makes you YOU?
5. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 5
Unique Selling Point
WHO you are
WHAT you do &
WHY you do it
6. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 6
QUIZ
• To Refresh the World… in body, mind, and
spirit.
• To Inspire Moments of Optimism… through
our brands and our actions.
• To Create Value and Make a Difference…
everywhere we engage.
Who?
7. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 7
QUIZ
• To Refresh the World… in body, mind, and
spirit.
• To Inspire Moments of Optimism… through
our brands and our actions.
• To Create Value and Make a Difference…
everywhere we engage.
Coke
8. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 8
QUIZ
• To make people happy.
Who?
9. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 9
QUIZ
• To make people happy.
Walt Disney Company
10. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 10
QUIZ
XYZ is a collective non-profit organization in which parents and
small businesses take the lead in creating a cultural shift to
increase the use of simple, reusable cloth diapers. We
connect current cloth diapering parents to the long history of
cloth diapering. Cloth diapers are real diapers. The
Association organizes local advocates and activists for cloth
diapers through a member-supported resource center which
plans campaigns, trains organizers, distributes educational
information, supports local groups, and connects users to the
Cloth Diaper industry. Local XYZ Circles reach users face-to-
face with knowledge and tools to make cloth diapering
accessible and acceptable to U.S. parents, who have the
power to change the world one baby at a time.
Who?
11. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 11
QUIZ
XYZ is a collective non-profit organization in which parents and
small businesses take the lead in creating a cultural shift to
increase the use of simple, reusable cloth diapers. We
connect current cloth diapering parents to the long history of
cloth diapering. Cloth diapers are real diapers. The
Association organizes local advocates and activists for cloth
diapers through a member-supported resource center which
plans campaigns, trains organizers, distributes educational
information, supports local groups, and connects users to the
Cloth Diaper industry. Local XYZ Circles reach users face-to-
face with knowledge and tools to make cloth diapering
accessible and acceptable to U.S. parents, who have the
power to change the world one baby at a time.
Real Diaper Association
12. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 12
QUIZ
More babies in cloth diapers. Together with
parents, local activists, and business people,
we will create this cultural shift one baby at a
time.
Who?
13. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 13
QUIZ
More babies in cloth diapers. Together with
parents, local activists, and business people,
we will create this cultural shift one baby at a
time.
RDA - vision
14. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 14
QUIZ
The XYZ strives to make reusable cloth diapers
the primary choice for babies’ parents and
caregivers while emphasizing responsibility
and sustainability through a focus on people,
planet, and profit. XYZ works toward these
goals by providing service and opportunities
through business education, industry research,
collaborative marketing, and group benefits.
Who?
15. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 15
QUIZ
The XYZ strives to make reusable cloth diapers
the primary choice for babies’ parents and
caregivers while emphasizing responsibility
and sustainability through a focus on people,
planet, and profit. XYZ works toward these
goals by providing service and opportunities
through business education, industry research,
collaborative marketing, and group benefits.
RDIA
16. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 16
QUIZ
As the primary choice for babies, reusable cloth
diapers increase sustainability for people,
planet, and profit.
Who?
17. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 17
QUIZ
As the primary choice for babies, reusable cloth
diapers increase sustainability for people,
planet, and profit.
RDIA - vision
18. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 18
QUIZ
Big Strategy for Small Business.
Who?
19. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 19
QUIZ
Big Strategy for Small Business.
3Stream - vision
20. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 20
QUIZ
Guide small and micro businesses to create clear,
professional strategies based on what makes them
unique. Help small businesses articulate their core
purpose in order to reach the customers who want
exactly what they offer. Help every business owner
in our industry sell more natural baby products.
Three streams flow together: business focus, web
optimization, and social media marketing.
Who?
21. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 21
QUIZ
Guide small and micro businesses to create clear,
professional strategies based on what makes them
unique. Help small businesses articulate their core
purpose in order to reach the customers who want
exactly what they offer. Help every business owner
in our industry sell more natural baby products.
Three streams flow together: business focus, web
optimization, and social media marketing.
3Stream mission
22. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 22
QUIZ
To bring inspiration and innovation to every
athlete in the world.
Who?
23. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 23
QUIZ
To bring inspiration and innovation to every
athlete in the world.
Nike
24. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 24
QUIZ
Let the first act of every morning be to make the
following resolve for the day:
I shall not fear anyone on earth.
I shall fear only God.
I shall not bear ill toward anyone.
I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all suffering
Who?
25. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 25
QUIZ
Let the first act of every morning be to make the
following resolve for the day:
I shall not fear anyone on earth.
I shall fear only God.
I shall not bear ill toward anyone.
I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all suffering
Mahatma Ghandi
26. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 26
QUIZ
Become a $125 billion company by the year 2000
Who?
27. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 27
QUIZ
Become a $125 billion company by the year 2000
WalMart (1990)
28. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 28
QUIZ
Be earth's most customer centric company; to
build a place where people can come to find
and discover anything they might want to buy
online.
Who?
29. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 29
QUIZ
Be earth's most customer centric company; to
build a place where people can come to find
and discover anything they might want to buy
online.
Amazon
30. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 30
QUIZ
To be good, mankind must be happy. To wreathe the faces of
humanity in smiles for a time, to loosen the chains that hold
man captive to his duties and return him to them better fitted
for his obligations, is the mission of amusement.
Amusement unfetters the mind from its environs and changes
the dreary monotony of the factory's spindles to the joyous
song of the meadowlark. It softens the wrinkles of sorrow,
makes smiles of frowns.
This is the mission of amusement - and the circus with its
innocent sights of joy for the children and its power to make
all men and women children again for at least one day, comes
the nearest of any form of amusement to fulfilling this
mission.
Who?
31. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 31
QUIZ
To be good, mankind must be happy. To wreathe the faces of
humanity in smiles for a time, to loosen the chains that hold
man captive to his duties and return him to them better fitted
for his obligations, is the mission of amusement.
Amusement unfetters the mind from its environs and changes
the dreary monotony of the factory's spindles to the joyous
song of the meadowlark. It softens the wrinkles of sorrow,
makes smiles of frowns.
This is the mission of amusement - and the circus with its
innocent sights of joy for the children and its power to make
all men and women children again for at least one day, comes
the nearest of any form of amusement to fulfilling this
mission.
Ringling Brothers (1899)
32. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 32
QUIZ
To solve unsolved problems innovatively.
Who?
33. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 33
QUIZ
To solve unsolved problems innovatively.
3M
34. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 34
QUIZ
Tirelessly work to narrow the gap between
principle and practice whilst making fun,
passion and care part of our daily lives.
Who?
35. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 35
QUIZ
Tirelessly work to narrow the gap between
principle and practice whilst making fun,
passion and care part of our daily lives.
Body Shop
36. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 36
QUIZ
You can make money without doing evil.
Who?
37. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 37
QUIZ
You can make money without doing evil.
Google, one of their 10 Things
www.google.com/corporate/tenthings.html
38. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 38
Mission
WHAT you do
39. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 39
Vision
How will the world be different
When you succeed?
40. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 40
VALUES
• We conduct ourselves with integrity and professionalism in compliance with
our strict code of ethics.
• We apply current information and experience within cloth diaper and related
industries to analyze, improve processes, and educate.
• We are an open community fostering cooperative culture, sharing
knowledge towards our common purpose.
• We value diversity within all membership categories; welcoming and supporting
qualified businesses of all sizes dedicated to our mission.
• As members, we are committed to clear and transparent communication
within our association. As board members, we will provide transparent
communication to our members regarding decisions of the board and operations.
Real Diaper Industry Association
41. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 41
VALUES
• Real Diaper Association believes that local Leaders can best
find local solutions when advocating cloth diapering.
• We prefer collective organization and leadership.
• We favor face-to-face interactions among organizers and
members.
• We choose open, nonviolent communication.
• We favor simple, sustainable diapering made available and
affordable for everyone.
• Babies deserve to wear real 100% reusable cloth diapers.
Real Diaper Association
42. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 42
VALUES
• I trust your vision for your business. I will draw out your knowledge and
experience and help you use that to create your plans and strategies.
• My time is valuable.
• I will only recommend what I would do myself. I practice ethical
optimization.
• I am a professional.
• I give myself space. I keep my focus and choose carefully when to pursue
opportunities.
• I will give priority to those whose work I admire most, including those
dedicated to handmade, to organics, to reusability, to community service,
and others.
• I know how to have fun.
3Stream
43. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 43
Values
What influences
your business decisions?
44. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 44
Business Plan Pyramid
45. 14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 45
YOUR NEXT STEPS
• Write & re-write the statements until they inspire
you
• Put it up near your desk or work area. Frame it!
• Connect to the rest of your plan.
Don’t forget to drop off your business card.