The document discusses the importance of impact in psychological research. It defines impact as the demonstrable contribution of research to society and the economy. There are benefits to both society and researchers from focusing on impact, such as enhancing quality of life and raising researchers' profiles. The document provides examples of impactful research on the criminal justice system and the role of sport in offender rehabilitation. It outlines strategies for maximizing impact, such as establishing relationships with research users and involving them throughout the research process.