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Social Media for Scientists
- 1. Social Media For Scientists Don Stanley 3Rhino Media | UW-Madison @3rhinomedia
- 2. Don Stanley UW-Madison || Life Sciences Communication @3rhinomedia www.3rhinomedia.com Why I care
- 3. During today our session, us Twitter, Instagram, FB to share pics and key takeaways from today’s presentation Free Deal Make sure to mention @3rhinomedia Free 30 minute coaching session
- 4. Agenda: 1. Why use it 2. How use it Our Road Map
- 5. Agenda: 1. Why use it 2. How use it Our Road Map
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- 8. 8
- 10. 10
- 11. 11
- 13. Media Diet Introductions Class Structure Survey … how are you using contemporary communication tools?
- 14. Social Media & Digital Media is a huge part of our LIFE.
- 15. facebook fact 1
- 16. facebook fact 2
- 17. 150 million (2009) 500 million (2010) Number of Accounts *FB is blocked in China 700 million (2011) 1 BILLION (2012) 1.15 Billion (2013) 1.26 Billion (2014)
- 18. 18181818 75 nations have more smartphone subscriptions than people living in their country – chuck martin The AVERAGEsmartphone ownerin the US willlook at their phone 150X/day Spend 141 minutes on it 92% 24 hours/day, 7 days/ week!
- 19. When You Have a QuestionWhen You Have a Question What do you do?
- 20. Google 5.1 billion searches DAILY!
- 21. Google 5.1 billion searches DAILY!
- 22. 22222222 Social Media and the Brain
- 23. youtube fact 2 48 Hours via mashable.com
- 24. youtube fact 2 100 Hours via mashable.com It’s the 3rd most visited site on the web
- 25. 4 According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- 26. marriages 25
- 27. ted conference
- 28. 28 : It’s where people go for information today. It’s with them 24/7/365. Why To?
- 29. 29 “Simplicity is the ultimate sophistication”
- 30. Why do people use it? LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
- 32. 300,000,000+
- 34. 43% mobile
- 35. Fortune 500 20032003 source: https://www.flickr.com/photos/fortunelivemedia/ Execs from all Fortune 500 Companies are on LinkedIn
- 36. new member every 2 seconds
- 38. 3838 Quick Tour and Tips #
- 39. 39 ©2013 LinkedIn Corporation. All Rights Reserved. Make career decisions Find Jobs Create a Professional profile Make academic decisions Research career paths
- 40. 40 ©2013 LinkedIn Corporation. All Rights Reserved. 64%outside the U.S. Who Uses LinkedIn? 300M+ professionals 2.9M+ companies 150+ industries Executives from every Fortune 500 60K+ college and university alumni groups company 30M+ students and recent grads
- 41. ©2013 LinkedIn Corporation. All Rights Reserved. Build a Professional Online Presence: Profile
- 42. 42 ©2013 LinkedIn Corporation. All Rights Reserved. 1 Professional photo of you alone 2 Headline with area of study and/or career ambitions 3 Keyword-rich summary that includes type of positions student is seeking 1 Inclusion of volunteer activities, internships, and extracurriculars 2 Recommendations from professors, advisors, internship colleagues and supervisors Profile Tips for Students Conduct Profile Reviews with Students!
- 43. 43 ©2013 LinkedIn Corporation. All Rights Reserved. Add Connections with “Warm” Contacts and Alumni
- 44. ©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Company Pages ••
- 45. ©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Groups
- 46. ©2013 LinkedIn Corporation. All Rights Reserved. Utilize the LinkedIn Alumni Tool http://linkedin.com/alumni
- 47. ©2013 LinkedIn Corporation. All Rights Reserved. Find Relevant Jobs and Internships: Student Jobs Portal http://linkedin.com/studentjobs Ad this link on yourcareer center site!
- 49. What’s YOUR why
- 50. Don Stanley UW-Madison || Life Sciences Communication @3rhinomedia www.3rhinomedia.com Be Great!
Notas do Editor
- Here are newly updated statistics about LinkedIn. The main takeaway from this slide is that there are a whole lot of incredibly diverse people on LinkedIn – all together in one place -- Fortune 500 companies, nonprofits, arts organizations, government agencies, small businesses, recruiters, active job seekers and passive job seekers. No matter what profession, position or locations your students want to work in, they’ll find related people and opportunities on LinkedIn. So let’s look at the many ways you and your career center can use this huge network to achieve your goals and help your students.
- Here you can see I’ve taken the 5 golden rules of LinkedIn profiles and adapted them to student profiles. [CLICK THROUGH EACH TIP] Many career centers are beginning to teach LinkedIn profiles when they teach resume workshops and providing handouts or website articles about LinkedIn profile writing and other elements of the website. That is a terrific best practice.
- Onto our next topic. As you talk to your students about building a professional network on LinkedIn, you’re likely to hear this comment: “But I don’t know anyone!” This is the biggest resistance careers professionals told us they hear from students. Students join Facebook and immediately connect to 600 people. LinkedIn takes more patience and professional savvy. It also requires an understanding of who is actually in your network. LinkedIn provides a great opportunity to help students understand who is in their network and to connect with these important contacts. Networking doesn’t mean cold-calling dozens of people. It means connecting with the people you already know and building your network from there.
- Social media is certainly a communication and networking tool for students. It is also a valuable research tool. This is the third way that LinkedIn can help your students find jobs and internships. When students comes to you with interest in a specific company, show them how to research using LinkedIn company pages. They will simultaneous learn valuable information about the company AND find networking connections into that company. LinkedIn Company pages feature a wealth of incredibly valuable information for student job seekers.
- Social media is certainly a communication and networking tool for students. It is also a valuable research tool. This is the third way that LinkedIn can help your students find jobs and internships. When students comes to you with interest in a specific company, show them how to research using LinkedIn company pages. They will simultaneous learn valuable information about the company AND find networking connections into that company. LinkedIn Company pages feature a wealth of incredibly valuable information for student job seekers.
- Another brand new feature of LinkedIn is the Student Jobs Portal at www.linkedin.com/studentjobs. In a nutshell:• LinkedIn has built a job portal for students and recent grads• It provides quick access to entry-level jobs and internships on LinkedIn from the best companies in the world, including jobs in non-profit and government agencies Based on a student’s education and interests, LinkedIn will recommend jobs specifically targeted to that student – right on his or her home page or with optional email alerts. The student job portal is free.