Alternative Design Workflows in a "PostPSD" Era

Alternative Design Workﬂows
in a “PostPSD” Era
Jeremy Fuksa • @jeremyfuksa • SXSW Interactive 2014

I will give you safe passage 
in the wasteland.

http://theshak.es/1hDROP8
Brad Frost

DISCLAIMER #1
(just in case Adobe Typekit ever sponsors my podcast)
#postpsd

I’m an old fart
of Photoshop.
A Photofart, if you will.

It’s never been ideal 
to design in Photoshop
#postpsd

.blended {
background-image: url(ermahgerd.jpg);
background-color: fuchsia;
background-blend-mode: multiply;
}

CSS3 Blend Modes
Chrome 29 Chrome 30 Chrome 31 Firefox 24 IE 10 Opera 17 Safari 6 Safari 7
16%16%
75%
0%
25%
75%
67%67%
http://theshak.es/1c378Vn
Browser Support as of March 1, 2014

A PSD is a
painting of
a website.”
“
Mike Monteiro

RWD mobile-home.psd 768-home.psd 800-home.psd
desktop-home.psd hd-home.psd
Thanks, Obama.
+ @2x
#postpsd

How many “paintings” are you
willing to make?
mobile-home.psd 768-home.psd 800-home.psddesktop-home.psd hd-home.psd mouth-crimes.psd dark-fister.psd pole-strap.psdfart-clamp.psd gangnam.psd dribbbler.psd
cursus.psd fringilla.psd wiggler.psdbart-schedule.psd fat-lick.psd who-farted?.psd random-act.psd mule-radio.psdpodcaster.psd the-shakes.psd wang-doodler.psd
cursus.psd fringilla.psd wiggler.psdbart-schedule.psd fat-lick.psd who-farted?.psd random-act.psd mule-radio.psdpodcaster.psd the-shakes.psd wang-doodler.psd
stinky-dog.psd rwd-hero.psd nervousness.psdsxsw-pics.psd self-loathing.psd hot-carl.psd laser-cats.psd mangled.psdyou-rule.psd extra-work.psd scabby.psd

Your goal:
Get into real code as quickly as possible.
<html>
Arrows
#postpsd

Bigger goal:
Not wasting your team’s time 
and your client’s money
#postpsd

YOU ARE
ENTERING A
WORLD OF PAIN.
#postpsd

Enthusiasm For New Design Workﬂows
25
50
75
100
You Other Designers Front-End Developers Project Managers Clients

Enthusiasm For New Design Workﬂows
25
50
75
100
You Other Designers Front-End Developers Project Managers Clients
When you’re using a billable project to try it out

Disposable Deliverables
#postpsd
ArrowsArrows

Disposable Deliverables
#postpsd

KEEP AS MUCH
WORK AS POSSIBLE.
#postpsd

Designers
(Probably you. Certainly me. Definitely Meg.)

Live Wireframing/
Prototyping
#postpsd

http://theshak.es/1cquzYV
• 100% Vector
• Easy export of @2x images
• Easy SVG export
• CSS3 properties are one click away
• $49.99 on Mac App Store

(They see what you did there.)
Your Teammates

Adobe Edge Reflow
<div id="primaryContainer" class="primaryContainer clearfix">
<div id="intro" class="clearfix"></div>
<div id="box" class="clearfix">
<p id="text"><span id="textspan">Jeremy wishes he were
an Okie from Muskogee.</span><br /></p>
<p id="text1"><span id="textspan1">Because, as you know,
it is the place where even squares can have a ball.</span></p>
</div>
<p id="h2">Broadcast Appearances</p>
<img id="image" src="img/letsmakemistakes.jpg" class="image"/>
<img id="image1" src="img/pixel_recess-icon.png" class="image"/>
<img id="image2" src="img/bigwebshow.jpg" class="image"/>
<img id="image3" src="img/theeastwing.jpg" class=“image"/>
</div>

<body class="body index clearfix">
<div class="intro-background"></div>
<div class="dark-box"></div>
<h1>Jeremy wishes he were an Okie from Muskogee.</h1>
<div class="intro-text">
<p>Because, as you know, it is the place where even squares can have a ball.</p>
</div>
<h2 class="broadcast">Broadcast Appearances</h2>
<img src="images/letsmakemistakes-112x113.jpg" data-rimage data-src=“images/letsmakemistakes-226x226.jpg"
data-srcat2x="images/letsmakemistakes-226x226@2x.jpg" data-srcmax992="images/letsmakemistakes-186x186.jpg"
data-srcmax992at2x="images/letsmakemistakes-186x186@2x.jpg" data-srcmax768="images/letsmakemistakes-118x186.jpg"
data-srcmax320at2x="images/letsmakemistakes-112x113@2x.jpg">
<img src="images/pixel_recess-icon-112x112.png" data-rimage data-src="images/pixel_recess-icon-226x226.png"
data-srcat2x="images/pixel_recess-icon-226x226@2x.png" data-srcmax992="images/pixel_recess-icon-186x186.png"
data-srcmax992at2x="images/pixel_recess-icon-186x186@2x.png"
data-srcmax768="images/pixel_recess-icon-118x118.png" data-srcmax768at2x="images/pixel_recess-icon-118x118@2x.png"
data-srcmax480="images/pixel_recess-icon-112x112.png" data-srcmax480at2x="images/pixel_recess-icon-112x112@2x.png"
data-srcmax320="images/pixel_recess-icon-112x112.png"
data-srcmax320at2x="images/pixel_recess-icon-112x112@2x.png">
<img src="images/bigwebshow-112x112.jpg" data-rimage data-src="images/bigwebshow-226x226.jpg"
data-srcat2x="images/bigwebshow-226x226@2x.jpg" data-srcmax992="images/bigwebshow-186x187.jpg"
data-srcmax992at2x="images/bigwebshow-186x187@2x.jpg" data-srcmax768="images/bigwebshow-117x118.jpg"
data-srcmax320at2x="images/bigwebshow-112x112@2x.jpg">
<img src="images/theeastwing-112x112.jpg" data-rimage data-src="images/theeastwing-224x225.jpg"
data-srcat2x="images/theeastwing-224x225@2x.jpg" data-srcmax992="images/theeastwing-185x186.jpg"
data-srcmax992at2x="images/theeastwing-185x186@2x.jpg" data-srcmax768="images/theeastwing-118x118.jpg"
data-srcmax320at2x="images/theeastwing-112x112@2x.jpg">
</body>
Macaw

<body class="body index clearfix">
<div class="intro-background"></div>
<div class="dark-box"></div>
<h1>Jeremy wishes he were an Okie from Muskogee.</h1>
<div class="intro-text">
<p>Because, as you know, it is the place where even squares
can have a ball.</p>
</div>
<h2 class="broadcast">Broadcast Appearances</h2>
<img src="images/letsmakemistakes.jpg" class="lets-make-mistakes">
<img src="images/pixel_recess-icon.png" class="pixel-recess">
<img src="images/bigwebshow.jpg" class="big-web-show">
<img src="images/theeastwing.jpg" class="the-east-wing">
</body>
Macaw

Is the code worth passing
to devs?
#postpsd

Adobe Edge Reflow
Macaw
• Decent interface
• Unnecessary IDs and classes
• Not semantic or following HTML5 best practices
• Ships as a preview product
• Interface isn’t quite as polished
• No way to turn off rimage.js support
• Cleaner, semantic code
• Released early to Kickstarter backers

A change in your habits creates
possible new challenges for your
team
#postpsd

Front-end devs will need copies of
whatever alternate app you
choose
#postpsd

(Last chance to look at me, Hector.)
Your Clients

Where are my design
options?
#postpsd

How am I supposed to sell
this up the chain?
#postpsd

Is this time well spent?
#postpsd

We’ve only scratched the
surface.
#postpsd

Pick and choose what
works for you.
#postpsd

There is no magic formula. 
There is only Zuul.

Thanks!
@jeremyfuksa
jeremyfuksa.com
Listen to The Shakes 
on muleradio.net

Alternative Design Workflows in a "PostPSD" Era

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