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Patrick Crouche - Regulating Green Marketing, 2 Years On - Presentation from the National Green Brands Forum

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Patrick Crouche, Director, Enforcement ACCC (VIC) presents on ACCC greenwash guidelines and the steps that a brand needs to take in order to authentically communicate green claims.

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Regulating Green Marketing The ACCC Perspective Patrick Crouche Director, Enforcement, Victoria Australian Competition & Consumer Commission (ACCC) 17 June 2010
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of the ACCC ,[object Object],[object Object],[object Object]
The spread of green marketing ,[object Object],[object Object],[object Object]
Sliding scale of concern
Relevant TPA Provisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Australian Consumer Law (ACL) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recent ACCC action: Enforcement ,[object Object],[object Object],[object Object]
Other activity ,[object Object],[object Object],[object Object]
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  • 1. Regulating Green Marketing The ACCC Perspective Patrick Crouche Director, Enforcement, Victoria Australian Competition & Consumer Commission (ACCC) 17 June 2010
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