Importance of hashtags

•

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3iinfoCom-Digital Marketing & Web Design Agency

Hashtags are an essential part of social media which creates incentives for people to categorize their posts and makes a great way for users looking for posts on the same topic to find content. This presentation shows importance of hashtags in social media..

Mídias sociais

Tweets with
hashtags get
2X more
engagement
than without
hashtags

17%
21%
55%
25%
40%
Drops engagement by the use of
more than 2 hashtags
Higher engagement by the use of
1-2 hashtags
Retweeted on tweets with 1 or
more hashtags
Of tweets without hashtags get
retweets
Of tweets with hashtags get
retweet

Post with # : 0.80% median viral per fan
Post without # : 1.30% median viral per fan
As time went on...

593 avg. interactions per post
416 avg. interactions per post
307 avg. interactions per post
188 avg. interactions per post
1-2 #
3-5 #
6-10 #
10+ #

On Google+, automatically hashtags are given based on posts’ content
and allow to edit or add own hashtags
Add #s in comments & posts as well. Double opportunities!!!
Automatically built up in Google searches
Get normal search results & a sidebar of relevant Google+
posts in hashtag search

Interactions are highest on Instagram posts with 11+ hashtags
0
Hashtags
18%
interactions
per 1k
followers
1
Hashtag
29%
interactions
per 1k
followers
2
Hashtags
41%
interactions
per 1k
followers

3
Hashtags
33%
interactions
per 1k
followers
4
Hashtags
31%
interactions
per 1k
followers
5
Hashtags
43%
interactions
per 1k
followers

6
Hashtags
33%
interactions
per 1k
followers
7
Hashtags
30%
interactions
per 1k
followers
8
Hashtags
39.5%
interactions
per 1k
followers

9
Hashtags
49.5%
interactions
per 1k
followers
10
Hashtags
22%
interactions
per 1k
followers
11
Hashtags
79.5%
interactions
per 1k
followers

Conceptualized & Design By
3i InfoCom
Phone : +4402032394636
Email : business@3iinfo.co.uk
Website : www.3iinfo.co.uk
Source : www.searchenginejournal.com

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Importance of hashtags

1. Importance of Hashtags in Social Media

4. Tweets with hashtags get 2X more engagement than without hashtags

5. 17% 21% 55% 25% 40% Drops engagement by the use of more than 2 hashtags Higher engagement by the use of 1-2 hashtags Retweeted on tweets with 1 or more hashtags Of tweets without hashtags get retweets Of tweets with hashtags get retweet

6. Post with # : 0.80% median viral per fan Post without # : 1.30% median viral per fan As time went on...

7. 593 avg. interactions per post 416 avg. interactions per post 307 avg. interactions per post 188 avg. interactions per post 1-2 # 3-5 # 6-10 # 10+ #

8. On Google+, automatically hashtags are given based on posts’ content and allow to edit or add own hashtags Add #s in comments & posts as well. Double opportunities!!! Automatically built up in Google searches Get normal search results & a sidebar of relevant Google+ posts in hashtag search

9. Interactions are highest on Instagram posts with 11+ hashtags 0 Hashtags 18% interactions per 1k followers 1 Hashtag 29% interactions per 1k followers 2 Hashtags 41% interactions per 1k followers

10. 3 Hashtags 33% interactions per 1k followers 4 Hashtags 31% interactions per 1k followers 5 Hashtags 43% interactions per 1k followers

11. 6 Hashtags 33% interactions per 1k followers 7 Hashtags 30% interactions per 1k followers 8 Hashtags 39.5% interactions per 1k followers

12. 9 Hashtags 49.5% interactions per 1k followers 10 Hashtags 22% interactions per 1k followers 11 Hashtags 79.5% interactions per 1k followers

13. Conceptualized & Design By 3i InfoCom Phone : +4402032394636 Email : business@3iinfo.co.uk Website : www.3iinfo.co.uk Source : www.searchenginejournal.com

Importance of hashtags

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