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Chuck House
- 1. Creative Ventures and Intrapreneurship Triple Helix Workshop November 13, 2012 Chuck House Executive Director InnovaScapes Institute
- 2. Entrepreneurs and their Motivation Rewards Goals Tasks Ideas Financial Psychic Small Business Entrepreneur Enterprise Entrepreneur Social Entrepreneur Start-up Entrepreneur From Steve Blank Kaufmann Foundation 2011 Annual Report Intrapreneur or serial innovator
- 3. You don’t go to school to learn to become an entrepreneur… • Although you could… What we have found is that • Passion and desire to create, matter • Certain skillsets matter • Entrepreneurs are plentiful inside big companies • Almost all large companies discourage them We have also found that
- 4. Large Corporations Stall Out
- 5. Six decades of renewal @ HP
- 6. Intrapreneuring at HP 1939 1989 Biil ‘n Dave Entrepreneurs (9) Intrapreneurs (60) 1 4 2 Chuck 11 Dick 9 Bob . 14 2 91 Product Lines 10% Entrepreneurs 65% from six Intrapreneurs Barney Al 1 7 Don 1 8 9
- 7. 10 ‘rules’ according to Gifford Pinchot: Intrapreneuring: Why you don’t have to leave the corporation to become an entrepreneur • Come to work every day willing to be fired • Work underground as long as you can • Ask forgiveness, not permission • Never bet on a race you’re not in • Honor your sponsors
- 8. from Permission Denied 5. Fund your intrapreneurs fully 6. Empower your intrapreneurs Intrapreneuring Manager’s Playbook 1. Make a Contribution 2. Do Your Own Market Research 3. Know Your Competitors 5. Iterate Like Crazy 7. Honor Your Bosses Intrapreneur’s Rulebook
- 9. Flavors of Entrepreneurship Small Business Entrepreneur Social Entrepreneur Enterprise Entrepreneur Born to grow Innovate or evaporate Driven to make a difference Hardworking, adaptable Start-up Entrepreneur From Steve Blank Kaufmann Foundation 2011 Annual Report
- 10. Entrepreneurs and their Motivation Rewards Goals Tasks Ideas Financial Psychic Small Business Entrepreneur Enterprise Entrepreneur Social Entrepreneur Start-up Entrepreneur From Steve Blank Kaufmann Foundation 2011 Annual Report Creative Ventures Entrepreneur
- 11. Cogswell College • Digital Arts (animated movies, music, games) • Very well known in a small niche world – I’d have gone here at seventeen – Charlie Nooney – do you know who I am? • Just adding an Entrepreneurial M.A. degree So, WHAT do you teach” Topics? Practicums? Who? How? When? Where?
- 14. “Worlds Apart” a "perfect 10" in every category in our total library of 650 films, this film outranks them all Philadelphia Film and Short Festival Director Michael Zachary Huber SAN JOSE MOST POPULAR PHILLY
- 15. Learning Animation • Math easier than ART • Tools easier than ART • ART easier than stories • Specialists vs Generalists • Leaders vs Team players • Characters vs Special Effects Narratives are vital for good entertainment, good marketing, and good solicitation History, culture, political science and psychology are vital to create good international material
- 16. 3-D Animation Math is not easy Rendering (RenderMan) Geometry, viewpoint, texture, shading, and lighting Ray tracing, bicubic patches, texture mapping, anti-aliasing, Z-buffering, ambient occlusion, particle systems Animation (Maya) Storyboards, Timelines, Rigging, Compositing 4 Courses @ Cogswell
- 17. Calling Digital Media Entrepreneurs Imagine creating your own company – with mobile apps, games, social media or digital animation techniques – Cogswell – America’s most innovative Digital Media College 2010/12 57 screenings 27 awards 13 Int’l A BEST FILM PHILLY 2011 Top down-load Android game 2012 3 of 5 National MTV Aspire awards Conformal Mapping and Convolution Integrals? International partners CUC, Bournemouth, Bordeaux ‘Start-up partners’ GoCast, Ncast, Artistworks Gainful employment! Regionally accredited
- 18. In conclusion… • Be specific about what you’re trying to do – Entrepreneuring comes in many flavors • Intrapreneurs can help every company in your area – Companies will help fund their own employees – Companies are not keen to help a kid leave to compete • Creative ventures are a natural for each country – Good digital arts are really ‘modern communications’ • InnovaScapes Institute* can help – housec1839@gmail.com *Information science and technology underpins transformative contributions in science, technology, medicine and society. Via research projects, educational programs, and consulting, ISI seeks to expand the understanding, utilization, and impact of cross-disciplinary information science and technology
Notas do Editor
- Cogswell’s academic approach: An integrated curriculum of digital media, engineering, technology, and entrepreneurship along with a broad foundation in general education will prepare Cogswell's students for the industries of the global Digital Age. Cogswell's undergraduate approach is to deliver a project-based curriculum that emulates the collaborative, cross-disciplinary nature of real industry. This program utilizes a blend of kinesthetic arts, engineering integration, and entrepreneurship skills that come together in Project X, a unique class project that combines multiple student specialties to create an animated short ‘film’ – building important collaboration and teamwork skills.“Digital Art and Animation” plus “Digital Audio Technology” are the two cornerstone curriculum elements in today’s college. These courses are long-standing, with senior faculty and a proven track record of student accomplishment both within the school and later in their chosen careers. Seventy-five percent of Cogswell’s campus students choose a major that incorporates these courses deeply.Cogswell is partnered with local cities on their Arts initiatives already. Cogswell is also exploring a joint partnership with Harvey Mudd College, a premier engineering school that is part of the Pomona Colleges complex. Mudd has traditionally hosted a Clinic for industrial practicums; they need an “arts partner” to do Clinics for many of their Hollywood associations. Cogswell is becoming “known” abroad. The Palo Alto based Danish Innovation Center brought a group to Cogswell two years ago. Denmark’s leading-edge innovation team has received plaudits from many European groups, as well as Stanford’s Tech Ventures council, so the ‘word’ is getting out in places. Nonetheless, the biggest challenge for the college – in our view – is the lack of brand awareness for what has already been accomplished. Establishing that brand more widely, and then tying it to the Entrepreneurship programs as a relatively unique integration could be world-leading on both counts.
- Cogswell’s academic approach: An integrated curriculum of digital media, engineering, technology, and entrepreneurship along with a broad foundation in general education will prepare Cogswell's students for the industries of the global Digital Age. Cogswell's undergraduate approach is to deliver a project-based curriculum that emulates the collaborative, cross-disciplinary nature of real industry. This program utilizes a blend of kinesthetic arts, engineering integration, and entrepreneurship skills that come together in Project X, a unique class project that combines multiple student specialties to create an animated short ‘film’ – building important collaboration and teamwork skills.“Digital Art and Animation” plus “Digital Audio Technology” are the two cornerstone curriculum elements in today’s college. These courses are long-standing, with senior faculty and a proven track record of student accomplishment both within the school and later in their chosen careers. Seventy-five percent of Cogswell’s campus students choose a major that incorporates these courses deeply.Cogswell is partnered with local cities on their Arts initiatives already. Cogswell is also exploring a joint partnership with Harvey Mudd College, a premier engineering school that is part of the Pomona Colleges complex. Mudd has traditionally hosted a Clinic for industrial practicums; they need an “arts partner” to do Clinics for many of their Hollywood associations. Cogswell is becoming “known” abroad. The Palo Alto based Danish Innovation Center brought a group to Cogswell two years ago. Denmark’s leading-edge innovation team has received plaudits from many European groups, as well as Stanford’s Tech Ventures council, so the ‘word’ is getting out in places. Nonetheless, the biggest challenge for the college – in our view – is the lack of brand awareness for what has already been accomplished. Establishing that brand more widely, and then tying it to the Entrepreneurship programs as a relatively unique integration could be world-leading on both counts.
- Project X is the capstone for the Cogswell experience. Project X brings together students from all parts of the college – digital arts, digital media, digital engineering, and entrepreneurship – to create a leading-edge animated ‘short’. Two have been done to date, managed by Michael Huber, who has significant movie and gaming industry experience. Both films have met critical acclaim – actually extraordinary critical acclaim – as witness the quote carried above.The first one, for example, was selected by SIGGRAPH 2010 for ‘screening’, which in itself is an achievement. It was entered in the “industrial” category rather than “student”, and won third place overall. Stupendous, given who competes.That one also won the musical score for an animated short – WON IT – in Beijing, after the judges at first wanted to disbar it because clearly the group had taped a ‘live orchestra’. Judges from Pixar and Dreamworks taught the rest of the judges how to tell that it was a synthesized music score.A Pixar employee asked if we’d allow them to make an alternative score for Worlds Apart. We said, “sure”, and the resultant soundtrack, done with members of the Los Angeles Philharmonic, is a great comparison teaching tool for our students next year.