3D Talent Services - Detailed Overview

Overview Document
G Ramu | gramu@3dtalentservices.com | www.3dtalentservices.com | +91 44 4344 2222
667/1, 47th
Street, 9th
Sector, K K Nagar, Chennai 600078
Business Description
Organizations faced with productivity challenges grapple with the lack of
information on skills and analytics on talent. 3D addresses this major
lacuna by utilizing “Skills/Capability” as the denomination for Talent
Measurement & Management
At the core of all applications is an IP based “Skills Profiling” tool - 3D
Capabilities Profiling (3DCP). This is a combination of a framework for
skills profiling and an exhaustive database of skills across all industries,
functions and roles, providing a structured tool to capture skills
The data-centric approach to managing talent is unlike any in the
Human Resources Management space and constitutes a game changing
and disruptive innovation. For organizations this helps unlock the true
value of their talent pool, enhancing productivity and in turn helping
drive higher revenues and profits.
Products/Services
3D is NOT an HRIS software provider and instead offers complementary
products and services.
3D’s core engine consists of a skill profiling tool and a comprehensive skill
database on top of which are provided applications for Skills Analytics,
Skills Inventory, Training & Development, Recruitment, Performance
Management, Career Planning, Succession Planning and more. 3D’s
applications target companies across industries and domains providing
talent utilities and analytics; Individuals charting career plans and
identifying training needs; Trainers and Training Organizations; who can
precisely target their audience, help HR Consultants/Job Portals improve
candidate profiling and even governments and industry bodies that need
to understand skills available in the economy.
Technologies/Special Know-how
3D’s core IP “3D Capability Profile” is unique and patentable. The
application built on Open Source technologies are modularized and can
be used on stand-alone basis. 3D uses Service Oriented Architecture
(SOA) and its apps can talk to and work with third party applications.
Market
3D addresses key issues that bog talent management industry, that of
identifying SKILLS individuals possess and deep HR analytics. 3D’s
scalable Software-as-a-Service model provides applications catering to all
sizes of firms across any industry or geography. While corporates pay
only 1-2$ fees per person for using an app, the self-profiling tool is
completely free to use for individuals. Trainers advertising courses and
self-development programs would pay a small fee for being able to target
the right audience. With a potential to touch a billion plus globally the
size of the market is very large even at a conservative spend of just
1$/person. Also with many different apps for various segments the
revenue streams are diverse.
Industry: Software Product on cloud
Sub Sector: HR Talent Analytics
Differentiator: Capability Profiling IP,
Unique Skills Profiling Tool, Comprehensive
Skills Database
Revenue model: Pay as you go (SaaS)
Market Opportunity - $ 1+ Bn
Investment made: INR 120 Lakhs +
(Personal Funds)
Funds required for: Strengthening team,
Product enhancements, market
development, Intellectual property filing
Number of Employees: 15
Management:
G. Ramu – CEO – Founder
Worked at Asian Paints, Britannia and HCL
Technologies prior to entrepreneurship.
B.Tech, IIT-BHU | MBA, XLRI, Jamshedpur.
R Babu – Co-Founder/VP- Technology Worked
at HCL Technologies and Force10 (a Dell
company).
B.Tech, Anna University | M.Tech, PSG,
Coimbatore
P. Nandakumar – Co-Founder/VP-Strategy &
Analytics
Worked at ICRA (Associate co. of Moody’s),
Tech Mahindra, ACC, Kerala State Industrial
Dev Corp.
B.Tech, IIT-BHU | MS, SUNY@Buffalo | PGDBM,
IIM-Kolkata
Financials:
Rev
(USD
000s)
EBIT
(USD
000s)
Rev
(INR
lacs)
EBIT
(INR
lacs)
FY ‘14 < 10 (83) - (53)
FY ‘15 1,130 601 723 385
FY ‘16 3,700 2,814 2,368 1,801
FY ‘17 6,600 5,295 4,224 3,389
FY ‘18 10,800 9,209 6,912 5,894

Overview Document
667/1, 47th
Street, 9th
Competition
HR tools in the market mainly support HR process activities and not talent enrichment. Also none are built on the
data driven framework of “Skills” like what 3D provides, which significantly aids processes like recruitment and
training. Due to absence of structured data, Big Data and analytics are yet to touch the HR function, which 3D is
capable of addressing. 3D’s unique profiling tool coupled with the database built through extensive research &
development provides significant barriers to entry.
Game-Changing and Disruptive Innovation drives 3D
3D utilizes “SKILLS” as the base for Talent Measurement & Management around which several talent related
applications are built for Talent Selection (recruitment), Talent Analytics, Performance Appraisal & Management,
Skills Gap Analysis, Training & Development, Career Development and more. At the core of all our applications is a
“Skills Profiling” tool - 3D Capabilities Profiling (3DCP), which is a combination of a conceptual framework on skills
profiling and an exhaustive database of skills across all industries, functions and roles. This data-centric approach to
managing talent is unlike any in the Human Resources Management space.
Our Offerings
3D Talent Services Target Segments
Core Engine Applications Value Proposition
 Skills / Capability Profiling
tool
• The only one of its
kind in the market
• Intuitive & simple
 Skills Database
• Comprehensive
• Cross Industry
• Cross Functional
• Pan-geographic
• Intelligent
• Constantly learning
• Deeply analytical
Intuitive and simple
applications for various
uses
 Skills Profiling
 Skills Inventory
 Skills Analytics
 Recruitment
 Performance
Management
 Training and
Development
 Career Planning
 Succession
Planning
Employers
 Skill availability and talent analytics
 Precise talent selection
 Better talent development and deployment
 Productivity enhancement
 Improve employee engagement and retention
 Undertake transformational HR activities
 Very low cost
Individuals
 Appreciation of ones skills and capabilities
 An understanding of career choices
 Identification of development opportunities
HR Management Consultants
 Better analysis and advice
 Greater client traction and retention
Job Consultants
 Complete talent selection tool
 Clarity on skill needs
 End to end process management
Trainers and Training Providers
 Understand training needs of individuals
 Target right audience improving success rates

Overview Document
667/1, 47th
Street, 9th
What we are “Not”
3D is not a HRIS product focussed on transaction processing activities. 3D’s suite will complement traditional HR
software through its clear focus on talent development and enrichment – a relatively untouched space in HR
Management.
User Speak
We are in engaged in active discussions with a number of companies with demos and free product usage.
• A global Fortune 50 FMCG company
Very Intuitive – we have been looking for something like this
• A leading data analytics company
This is an interesting system, exhaustive and we are happy to get it to work to improve our organization
• A Fortune 50 multi-conglomerate leader
Designed exhaustively. Really appealing, especially the skills inventory. Very appealing and would help
business leaders to make better decisions. We were looking for something like this.
• One of India’s leading IT services & consulting provider
...comprehensive talent management system. I think you have a really good product and I can definitely see
the value in it.
• A medium scale loans & mortgages company in the US
...your product looks very interesting and is something we have been discussing for years over here.
• A US based world leader in online video advertising
Looks like a very interesting product!
• A prominent real estate group in Pune
It seems a brilliant idea. To explore it further, would like to associate with it…….
• A leading US based BFSI company
Sounds like a great product you are developing. When at E&Y we were testing a similar product for our
staffing.
• A prominent, medium scale facility management company
We are a growing facility management company and your product looks really nice to start with.

Overview Document
667/1, 47th
Street, 9th
Competition
There are no products currently built on the data driven framework of “Skills” that 3D provides. 3D does not have
any parallel today which is the reason for the significant interest shown by potential customers. Customers across
industry are excited about skills inventory and applications that build on a skills framework that promises to
revolutionize talent management.
We Invite…
Investment and Partnerships from individuals/entities that share 3D’s vision of Talent Management.
We strongly believe 3D will help make a positive change for many people who struggle through career uncertainties,
through making better & informed career decisions. To know more including getting a feel of the product please visit
www.3dtalentservices.com
.
Innovation That Drives 3D
At the core of all the applications in 3D is 3D Capabilities Profile (3DCP). Every individual is unique in his or her talent
profile. Profiling one’s talent will enable effective deployment and development of one’s talent. 3DCP enables in this
skills profiling. The combination of the conceptual framework on skills profile and an exhaustive database of skills
across industries and functions forms the backbone of all applications such as talent selection, employee skills
profiling, skills gaps analysis, performance appraisals, career development, training and others.

Overview Document
667/1, 47th
Street, 9th
The 3D Team
G Ramu, the founder and the Ideator in the team is passionate about talent and human development. Appreciative
of the prowess of technology, he believes in being able to deploy it innovatively to take talent development to the
masses.
Ramu is a graduate in engineering from IIT-BHU, Varanasi and a post graduate in HR from XLRI Jamshedpur
and has worked in leading organisations including BHEL, Asian Paints, Britannia and HCL Technologies.
Moving out of the corporate world, he plunged into entrepreneurship taking charge of Yoganishta – a
recruitment company. He launched 3D Talent Services in 2010.
R Babu is the Co-Founder and the software development head. His strengths are in software engineering and
building organizations. He has worked for over a decade in HCL Technologies in various roles, the larger part of which
was in software engineering. Moving out of HCL Technologies, he went on build Force10’s (now a Dell company)
Indian operation from scratch into a 400 member team.
Babu is a graduate from Government College of Engineering, Coimbatore with a Masters from PSG College
of Technology, Coimbatore.
Nandakumar Menon is the champion of talent landscape intelligence. His role is to build processes and technologies
for gathering intelligence on the talent landscape and strengthening the core applications of 3D Talent Services with
the right data.
Nanda’s last assignment was as the Executive Director of Kerala State Industrial Development Corporation.
Prior to this challenging stint he served with Mahindra Satyam, ICRA and ACC.
Nanda is a classmate of Ramu from IIT-BHU, Varanasi and holds a Masters from SUNY, US and a PGDBM
from IIM-Kolkata.
Key Differentiators
There are three key differentiators of 3D’s business.
One, its model of services which is akin to that of a “clinic + pharmacy”
Two, its core application i.e. 3D Capabilities Profile (3DCP) – a comprehensive and holistic profiling of an individual’s
skills, proficiencies & career roles
Three, the talent landscape intelligence to provide insights to individuals and companies on the developments in the
talent landscape to help them be future-ready
3D aims to influence individuals in their career and self-development and companies in their talent development and
management by adopting a “clinic + pharmacy” model. This means aiding individuals and companies in their
diagnosis, prescription and providing a marketplace for talent solutions. 3D Talent Services’ solutions help answer
talent-centric questions such as “Where do I stand and what are my challenges?” and “How do I tackle these
challenges?” This end to end, complete lifecycle methodology brings a comprehensive, scientific approach to talent
management that currently does not exist in other solutions in the market.
The second key differentiator is 3D’s core Intellectual Property developed after comprehensive research – the 3D
Capabilities Profile (3DCP). 3DCP is an application for comprehensive and holistic profiling of an individual’s talent.
3DCP is a three layered application. One, a conceptual framework which covers the different areas of skills including
functional/technical skills, behavioral/soft skills, managerial/leadership skills and hobbies/interests; Two, an
exhaustive and highly structured database of skills across different functions. And three, a simple, powerful and
intuitive front-end for individuals from any function to profile their talent in less than five minutes.

Overview Document
667/1, 47th
Street, 9th
3DCP can be equated to a four stroke engine that drives modern vehicles. Just as different models of cars are built
around the same technology, many applications are being created around 3DCP. Any activity that is centered around
talent – career development, training, job-person fit, succession planning, rewards and recognitions etc. – can be
handled by 3D’s suite of currently available and planned applications with 3DCP serving as the underlying engine. The
more scientific the profiling, the better would be the effectiveness of the system.
The talent landscape is constantly evolving – new skills emerge and fade, some industries become hot-spots while
others go cold. A proper prescription for talent management and development can be effected only when the
solution is intelligent and flexible enough to be customized easily to suit an individual or a company’s talent profile.
This is a challenging field where we plan to invest and requires not just development of technology solutions but also
processes for incorporating human judgment and simplifying their decision making processes. The technologies used
will include machine learning, Natural Language Processing (NLP), Big Data and other intelligent data mining and
analysis solutions.
Technology
The applications have been built using Open Source technologies. We have used Linux, Apache Server, mySQL and
PHP as a framework. jQuery and AJAX have been used extensively for simplified manipulation and presentation of
data.
The applications are hosted in the Data Center of Rackspace – one of the world’s leading hosting providers. The
applications for individuals, companies and talent service providers are disparate or modularized i.e. they can be
used on a stand-alone basis. Yet, they are integrated, allowing for users to use the other applications with a Single
Sign-On (SSO). To enable this, we have used Service Oriented Architecture (SOA). We expect the applications to talk
to and work with third party applications. Keeping this possibility we have created the application such that APIs can
be easily created when the need arises.

Overview Document
667/1, 47th
Street, 9th
Product development roadmap
Talent Management for Enterprises
Product Status Milestone Pricing
Talent Selection Live Free to create Job Descrition.
USD 1 for filling one position using the
complete process
Skills Profiling Live Free to do skills profiling of existing
employee
Talent Analytics Live USD 2 per employee per month
Performance Appraisal Under
Development
Oct-13 USD 2 per employee per month
Workforce Plannning Under
Development
Oct-13 USD 1 per employee per month
Talent Development Development
to start
Nov-13 USD 1 per employee per month
Succession Planning Development
to start
Nov-13 USD 1 per employee per month
Talent Development for Individuals
Skills Profiling Live Free
Career Path Identification Live Free
Skills Gaps Analysis Under
Development
Oct-13 Free
Goal Setting and Tracking Under
Development
Oct-13 Free
Training Fulfillment Under
Development
Oct-13 Free
Training Service Providers
Training Orbit Live Free to create profile
10 training programs free
20 USD average for training posting
Other strategic developments
Analytics Engine Under
Development
3DCP database enrichment On going
process
Mobile and Tab ready Development
to start
Dec-13
Multi-lingual ready Development
to start
Dec-13

Overview Document
667/1, 47th
Street, 9th
Detailed Analysis of Competition
In its complete form, there is no parallel offering to 3D in the market.
However, in parts there are offerings.
Here is analysis of 3D vis a vis such offerings
Talent Management for enterprises
Offerings that exist and their weaknesses
Large Human Capital product providers as part of
their ERP suite
Exclusive HRIS/HRMS applications
Most are server based applications
Many are complex and difficult to implement/use
High cost
Lack of talent-centric intelligent frameworks
Skills profiling
Psychometric tools
Competency mapping consulting services
Address only part of the need and does not cover
skills or talent in its entirety
Costly
Time consuming to operationalize
Applicable only for certain sections of employees
Talent Development for individuals
Psychometric tools
Career counsellors
Reading materials
Portals for searching courses etc
Limited in their applicability
Costly
Not prescriptive – do not engage the individual to
understand and prescribe appropriate choices
Marketplace for training providers
Portals
Classified listing site
Mostly search engines
Does not enagage from a continuous development
perspective
Not integrated with the company’s other talent
applications

3D Talent Services - Detailed Overview

Recomendados

Recomendados

Mais conteúdo relacionado

Último

Último (20)

Destaque

Destaque (20)

3D Talent Services - Detailed Overview