We produced a highly successful campaign site for the German railway company Deutsche Bahn in early 2010. The campaign encouraged young people to travel to music festivals across Germany using Deustche Bahn trains and was built around a competition to win tickets and travel to the ‘Melt’ music festival near Berlin. The campaign generated 215% more email sign ups than the target goal.

1. Deutsche Bahn UK

2. Europes’ largest
Travel website destination

3. Problem:
Low brand awareness
within the UK

4. Our task:
Encourage 18-24 year olds to
travel with us to Europe by rail.

5. Insight:
Society is shifting from the status
conferred by possession
To the status conferred by
experiences and stories

6. We briefed creative:
There’s more to travel than
a destination – where’s your sense
of adventure?

7. And they responded:
Wouldn’t it be fantastic if your
journey ended with a festival

8. We created a competition.
Winners shared a journey
through Europe by rail.

9. To Melt! Festival in Germany

10. An experience to share.