Social marketing provides the unique opportunity to create a personal connection with your community. Don't let that go to waste.

1. SOCIAL
MARKETING

2. Why engage followers Get creative, show some personality and have
fun with it!
and fans?
Take look at how Old Spice turned their
Social media is all about a conversation.
traditional marketing into a conversation (and
Whether it is on Facebook, Twitter,
took the cyber world by storm) by utilizing social
blogs or any of the countless other
media in addition to traditional marketing.
social outlets, marketing through social
media allows you to interact with, and
engage, current and future customers.
One of the greatest benefits of social
media is that it provides a direct line of
communication between you and your
target audience.
Social media helps to humanize your company
Even without overtly selling to your
and build trust with your customers. Here are a
clients through social media, your
few guidelines to get you started or help you
presence and interaction, coupled with
along the way.
your other online marketing, helps to
build a relationship with your customers
and build your brand online. Promote…sparingly
Having a voice that reflects the When it comes to promotion on social media,
personality of your business and balance is key.
industry is key, but overall, people want While you should definitely use your accounts to
to follow accounts that are fun. Use promote your business and services, make sure
social media to show a different side of that not all of your content reads like ad copy. No
your business than what a customer one will want to hear what you have to say if
sees on your website. For example, you’re all take and no give.
upload some pictures onto Facebook of
Your customers see social media as a cyber
your workspace, your employees or
community of interaction and information sharing.
photos from events you organize. Or
Be sure to vary your posts between promotion,
maybe start a video blog with some of
commentary, conversation and information
your employees to give your customers
sharing. Also, it’s important not to post too many
a backstage pass into your business.
times per day. The quickest way to lose

3. followers, fans or readers is by flooding mediums, social media accounts and campaigns
their news feeds. Try to post should promote a similar messages in varying
consistently, at least once per day. Be ways. The Old Spice campaign is a perfect
careful to never post more than 5 times example of different social outlets for different
per day on Facebook or ten times per specific purposes.
day on Twitter. Many accounts let you post one place and have
that post be automatically sent to all your other
Share accounts at the same time. Although that may be
Lots of fantastic information is posted easier, it’s defeating the purpose of social. What
on Twitter and Facebook daily. Share it! you post on Twitter should be different than what
you post on Facebook which should be different
As long as you make sure to give credit
than what’s on your website. Automatic postings
to the original source, sharing
can annoy your audience and they don’t help to
information is a great way to develop a
humanize your online voice.
community and to interact with others in
your industry. About 3Sixty Interactive
3Sixty Interactive is a professional agency with
Social Media Cross Promotion over ten years of experience in the digital world.
and Growth They offer a variety of digital marketing solutions
that include search engine optimization, digital
Hang in there! Social media can be
frustrating and overwhelming at first. advertising, email marketing, social media,
You’re not going to beat out Oprah in customized strategy reports, analytics and
Twitter follower numbers your first week maintenance of your marketing plan.
(or probably ever).
Learn more about 3Sixty Interactive at www.
Whether you’re first starting out on
3sixtyinteractive.com or by calling us at
social media or are trying to maintain
1-877-43Sixty.
your account and grow your following, it
takes some work to really benefit from
everything that social has to offer.
Just like radio, print and TV ads are built
to work together as part of a traditional
marketing plan within their individual