This document provides an overview of captioning basics, benefits, accessibility laws and lawsuits, captioning services and tools. It summarizes key terminology related to captions, different caption formats, how captions are associated with video, and the benefits of captions for accessibility, comprehension, flexibility, searchability, SEO, reusability and translation. It outlines some major accessibility laws and recent lawsuits related to closed captioning on Netflix and in higher education. The document also introduces 3Play Media as a company that provides captioning, transcription and translation services, and summarizes some of their goals, processes, integrations, formats, tools and customer support.
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Quick Start Captioning Webinar
1. Quick Start to Captioning
December 10, 2015 at 2:00pm ET
Lily Bond
Marketing Manager
3Play Media
lily@3playmedia.com
(617)764-5189 x119
www.3playmedia.com
twitter: @3playmedia
live tweet: #a11y
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14. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
80%Of people who use captions
don’t have hearing disability
15. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience
16. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%
Increase in views
from captions
17. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%
Students who use
transcripts for study guides
18. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
19. Benefits
‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive
environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law
21. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
22. Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
‣ Assistive Technology Act
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Lawsuits: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ Includes video clips
‣ Copyright owner bears responsibility
23. FCC Standards for Caption Quality
‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content
24. Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications
25. Closed Captioning Lawsuits
‣ National Association of the Deaf (NAD), et al. v Netflix
– What constitutes a place of public accommodation?
– How did the NAD originally bring Netflix under the ADA?
– Settlement & implications
‣ NAD vs. Harvard & MIT
– Current state of the case
– Implications for higher education
– Changing scope of the ADA
26. About 3Play Media
2
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
27. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,600+ customers in higher education, government, corporate, & media
28. 3Play Media’s Goal: Simplify the Process
Online Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Caption Import
Video Search Tools
Spanish Captioning
29. Accuracy and Quality
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards
31. Platform Integrations
‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations
34. Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your assets
36. Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for captions
‣ Easy to set up
‣ Lots of customization options
38. Customer Support
“…What’s
important is the
customer service
you get, and
3Playjust plain rocks when it comes to
helping out.”
- Josh Harder, University of
Wisconsin
39. 339
Lily Bond
Marketing Manager
3Play Media
lily@3playmedia.com
617-764-5189 x119
Q&A
1/21: Strategies for Getting Administrative and Faculty
Buy-In for UDL
Register for upcoming webinars at:
http://www.3playmedia.com/webinars/
Resources
Accessibility Laws & Lawsuits
http://www.3playmedia.com/how-it-works/accessibility-
laws/
White Papers
http://www.3playmedia.com/how-it-works/white-papers/
Notas do Editor
Landmark lawsuit
Streaming movies didn’t have captions > title iii
Courts ruled that Netflix does qualify
Settlement: 100% of captions
Profound precedent for application of ADA to web & online content
February of 2015
Failing to provide captions or providing unintelligible captions (YouTube auto captions)
Accuracy is brought into play
Difference: Netflix was a commercial entity, these videos were free (MOOCs)
Both Title III of the ADA and Section 504 and 508 (receive federal funding)
This is a public accommodation; providing educational materials to advance your education and career
Department of Justice has come in to say that they agree with the Plaintiffs (NAD)
Waiting for final ruling
Huge implications for higher education
Case law is dictating requirements for higher education
ADA was meant to grow and expand and to provide accommodations, not deny or limit them